The CMO Council is a 6,000-member strong organisation dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. As a knowledge transfer agent and affinity group for chief marketers worldwide, it acts as a catalyst for marketing transformation, best practice development, and functional accountability and improvement in global organisations.
"As a company so ingrained in the mobile industry, we have of course recognised the power that the mobile channel can offer marketers," said Ogle. "I am really pleased to be able to take this opportunity to talk about the CMO Council's perspectives on mobile and how it is set to change the way we interact with both business and consumer customers forever."
"Bill brings a wealth of global experience to the MMA Forum agenda and will be a valuable asset to all attendees, drawing upon his work with some of the most recognisable consumer brands worldwide and the CMO Council's enormous insight and experience in marketing," said Paul Berney, CMO and MD of the MMA in EMEA.
Ogle joins a plethora of international brand names and marketers to share thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.
