The initiative aims to motivate and empower young girls to reach their career goals and inspire the next generation of women leaders in South Africa.
“Through this campaign, we want to ensure that girls understand their potential and are given real insight into a range of careers. We hope to enhance their self-esteem and guide them in reaching their career goals because gender equality means that they should enjoy the same rights and opportunities across all sectors of South Africa,” says Cell C managing executive for corporate social investment Suzette van der Merwe.
This year, 700 organisations have signed up to participate in the initiative including the Office of the Presidency and the Public Protector.
“We are humbled by the number of organisations that have taken this campaign to heart and given their support to help make it a success. We would like to thank all participants for opening their doors and giving their time to these young learners,” says Van Der Merwe.