#Loeries2016: Full winners' list
All winners of the 38th Annual Loerie Awards, which took place on 20 and 21 August 2016 at the Durban ICC, have been announced. Congratulations to the winners!
Hosted by Dstv, another four Grands Prix awards were handed out on Sunday night, making it a total of eight Grand Prix awards of 316 awards handed out over the two nights. These were selected from 3,112 entries from 22 countries across the Africa Middle East region.
Sunday night's Grands Prix went to:- KFC’s ‘’The Everyman Meal’’, by Ogilvy & Mather Johannesburg
- Saudi Telecom Company – STC, “1st Branded Online Entertainment Hub” by J.Walter Thompson KSA
- Chicken Licken’s “Kung Fu” by Network BBDO
- Ster-Kinekor’s “#OpenEyes” by Fox P2
Ogilvy celebrating their Grand Prix win backstage. © Roy Esterhuysen/2016 Loerie Awards, Gallo Images
Sunday night's special awards
Other special announcements on the night include the head of Facebook Africa, Nunu Ntshingila-Njeke, becoming the first woman inducted into the Loeries® - click here for Ann Nurock's exclusive interview with her. The Adams and Adams Young Creatives Award was also awarded on the night, to Katie Mylrea, art director at Ogilvy & Mather Cape Town and Amori Brits, head of design at Shift Joe Public. Each received R60,000 and a South African Airways flight to New York City.
All the Sunday night award winners:
| DESIGN | ||||||
|---|---|---|---|---|---|---|
| Prize | Category | Country | Brand | Product | Entry Agency | Title |
| Grand Prix | Brand Identity & Collateral Design - Identity Programmes | South Africa | Nando's | Visual Identity System | Sunshinegun | Nando's Global Visual Identity System |
| Campaign Gold | Design Mixed-Media Campaign | United Arab Emirates | SmartLife | GetSmart Program | FP7/DXB (Part of McCann Worldgroup) | Project Akshar (Alphabets) |
| Gold | Brand Identity & Collateral Design - General Collateral | South Africa | Iziko Museums of South Africa | Iziko Slave Lodge Museum | Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar |
| Gold | Creative Use of Paper | South Africa | Nestle Professional | Nestle Professional | Mullen Lowe | Connect 2016 - Magnetism |
| Campaign Silver | Brand Identity & Collateral Design - Identity Programmes | South Africa | Destination Brand Qatar | Qatar Identity | Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar |
| Campaign Silver | Design Mixed-Media Campaign | South Africa | SANBS | n/a | Mullen Lowe | SANBS Campaign |
| Silver | Brand Identity & Collateral Design - General Collateral | United Arab Emirates | Pril | Dishwashing Liquid | TBWA\RAAD | One-Drop Bottle |
| Silver | Brand Identity & Collateral Design - General Collateral | South Africa | Nando's | n/a | Mullen Lowe | PERi-THREAD Book |
| Silver | Brand Identity & Collateral Design - Direct & Promotional Mail | Egypt | Al Ismaelia For Real Estate Investment | Fonts | J Walter Thompson Cairo | Downtown Fonts |
| Silver | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | Cape Talk | Gender Free Toys | Y&R South Africa | #BreakTheMould |
| Silver | Brand Identity & Collateral Design - Posters & Billboards | South Africa | SANBS | Blood Donations | DDB | Sit down to save lives |
| Silver | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | The Chairman | Entertainment Lounge | DGIT Architects | If these walls could talk... |
| Silver | Three Dimensional & Environmental Design - Package & Industrial Design | United Arab Emirates | Pril | Dishwashing Liquid | TBWA\RAAD | One-Drop Bottle |
| Silver | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Heinz Foods | Wellingtons Tomato Sauce | Ogilvy & Mather Cape Town | WellingTops |
| Silver | Motion Graphic Design - Broadcast Design & Graphics | South Africa | MTV Africa | MTV | Ogilvy & Mather Johannesburg | #LetsTalkColour |
| Silver | Creative Use of Paper | South Africa | South African Breweries | SAB Drink Responsibly Initiative | Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster |
| Campaign Bronze | Brand Identity & Collateral Design - Posters & Billboards | United Arab Emirates | IKEA | IKEA | Memac Ogilvy Dubai | Celebrating 30 years in the Middle East - Living Room, Kitchen, Bedroom |
| Campaign Bronze | Brand Identity & Collateral Design - Posters & Billboards | South Africa | Anti-Est. | Anti-Est. | Grid Worldwide Branding (Pty) Ltd | Freedom - F-Bomb, Noise 1, Noise 2, You don't have to Shout to be Heard, Race Must Fall |
| Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | Topline Distributors | Pop Furniture & Decor Paint | Parsons Branding | Make it Pop |
| Campaign Bronze | Design Mixed-Media Campaign | South Africa | .Past | .Past | Grid Worldwide Branding (Pty) Ltd | All from one |
| Bronze | Brand Identity & Collateral Design - General Collateral | South Africa | Nedbank | The Nedbank Wonderland Project | M&C Saatchi Abel | The Nedbank Wonderland Project |
| Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | Geisha | Promotional Mailer | The Hardy Boys & THB Disturbance | Geisha Stories for Life |
| Bronze | Brand Identity & Collateral Design - Posters & Billboards | South Africa | Soweto Gold | Soweto Gold '76 | OpenCo - The Open Collaboration | I Am '76 |
| Bronze | Brand Identity & Collateral Design - Logos | South Africa | Destination Brand Qatar | Qatar Wordmark | Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar |
| Bronze | Three Dimensional & Environmental Design - Architecture | South Africa | Nando's | Nando's | Nando's | Nando's Montana Drive-Thru |
| Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Nando's | Nando's Central Kitchen | Nando's | Nando's Central Kitchen Interior Design |
| Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | .Past | .Past | Grid Worldwide Branding (Pty) Ltd | All from one |
| Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Luddite Wines | Luddite Saboteur Red and White wine | Whitespace Creative | Saboteur Wines |
| Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Soweto Gold | Soweto Gold '76 | OpenCo - The Open Collaboration | Marked By Bravery |
| Bronze | Publication Design - Whole Publication | South Africa | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon | TBWA\Hunt\Lascaris\Durban | Words in Wine |
| Bronze | Publication Design - Whole Publication | South Africa | Nandos | Nandos | Black River FC | Try something Nandos book |
| Bronze | Creative Use of Paper | South Africa | Nando's | n/a | Mullen Lowe | PERi-THREAD Book |
| Craft Gold | Design Crafts - Photography | South Africa | Iziko Museums of South Africa | Iziko Slave Lodge Museum | Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar |
| Campaign Craft Certificate | Design Crafts - Writing | South Africa | Nedbank | Retail | Joe Public Pty Ltd | Food for Thought - "Big Cheese", "Upper Crust", "Bring Home The Bacon" |
| Campaign Craft Certificate | Design Crafts - Photography | South Africa | Destination Brand Qatar | Signature Photography | Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar |
| Campaign Craft Certificate | Design Crafts - Photography | South Africa | Shoprite Group | Topstars | Ogilvy & Mather Cape Town | Shine in the Dark - Power up your vocal chords, Awaken your hidden talent, Rise and Shine, Stand Out |
| Craft Certificate | Design Crafts - Typography | South Africa | Destination Brand Qatar | Qatar Typeface | Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar |
| Craft Certificate | Design Crafts - Typography | South Africa | Anti-Est. | Anti-Est. | Grid Worldwide Branding (Pty) Ltd | Freedom |
| Craft Certificate | Design Crafts - Typography | South Africa | INDABA.ZA | INDABA.ZA | Grid Worldwide Branding (Pty) Ltd | A-Z of ZA |
| Craft Certificate | Design Crafts - Typography | Egypt | Al Ismaelia For Real Estate Investment | Fonts | J Walter Thompson Cairo | Downtown Fonts - Nefertari, Safwat, Maktab Rita, Seliman, Madinat El Bat, Kabab |
| Craft Certificate | Design Crafts - Illustration | South Africa | Nando's | Original Pattern Art | Sunshinegun | Nando's Afroklectic Patterns |
| Craft Certificate | Design Crafts - Illustration | South Africa | Geisha | Promotional Mailer | The Hardy Boys & THB Disturbance | Geisha Stories for Life |
| DIGITAL & INTERACTIVE | ||||||
| Grand Prix | Digital & Interactive - Mobile Advertising | South Africa | Diageo | Tusker Lager | NetworkBBDO | Team Kenya |
| Gold | Digital & Interactive - Online Advertising | United Arab Emirates | Go Sport | Go Sport | TBWA\RAAD | Champion's Hijack |
| Gold | Digital & Interactive - Social Media | South Africa | CANSA | CANSA | FCB Cape Town & Hellocomputer | Testi-Monials |
| Gold | Digital & Interactive - Mobile Advertising | South Africa | KFC | Shakin' Shakin' | Ogilvy & Mather Johannesburg | Shakin’ Shakin’ |
| Campaign Silver | Digital Integrated Campaign | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO & INJOZI | Kung Fu |
| Silver | Digital & Interactive - Microsite | South Africa | Chicken Licken | Rock My Soul Meal | INJOZI | Soul Rocker |
| Silver | Digital & Interactive - Microsite | South Africa | CANSA | CANSA | FCB Cape Town & Hellocomputer | Testi-Monials |
| Silver | Digital & Interactive - Microsite | South Africa | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX finish | Quirk & 140BBDO | The Master's Collection |
| Silver | Digital & Interactive - Social Media | South Africa | PASSOP | Twitter Refugees | NATIVE VML | Twitter Refugees |
| Silver | Digital & Interactive - Social Media | South Africa | BirdLife South Africa | International Vulture Awareness Day | Utopia | Tuluver |
| Silver | Digital & Interactive - Social Media | South Africa | Unilever | AXE Anti-Perspirant and Body Spray | Gorilla Creative Media | #YouGottaDry. Be Cool. Even When You're Not. |
| Silver | Digital & Interactive - Applications, Games & Interactive tools | South Africa | Castrol | Magnatec | Ogilvy & Mather Cape Town | The Vuvuliser |
| Silver | Digital & Interactive - Mobile Applications & Sites | United Arab Emirates | Samsung | Corporate | Cheil Worldwide - Dubai | Samsung KalimaLock |
| Campaign Bronze | Digital Integrated Campaign | South Africa | Volkswagen South Africa | Amarok | Ogilvy & Mather Cape Town | Amarok Social Test Drive |
| Campaign Bronze | Digital Integrated Campaign | South Africa | SABMiller | Castle Lite | Ogilvy & Mather Cape Town | Ziyabanda |
| Campaign Bronze | Digital Integrated Campaign | South Africa | Land Rover | Defender | Y&R South Africa | #CelebrateDefender |
| Campaign Bronze | Digital Integrated Campaign | South Africa | New Balance | New Balance | King James Group | I Comrades |
| Campaign Bronze | Digital Integrated Campaign | South Africa | R&R Ice Cream | King Cone | Gorilla Creative Media | Beat Your #MonsterCraving |
| Bronze | Digital & Interactive - Online Advertising | Saudi Arabia | Jarir Bookstore | Books | J.Walter Thomspon KSA | Newsworthy Books |
| Bronze | Digital & Interactive - Online Advertising | South Africa | Volkswagen South Africa | Volkswagen Genuine Parts | Ogilvy & Mather Cape Town | Dancing |
| Bronze | Digital & Interactive - Website | South Africa | Pernod Ricard | The Inner Circle | Hellocomputer | The Impossible Survey |
| Bronze | Digital & Interactive - Microsite | South Africa | Bet.co.za | Online Betting | Iconic & Made | Betmatch |
| Bronze | Digital & Interactive - Microsite | South Africa | Land Rover | Defender | Y&R South Africa | #CelebrateDefender |
| Bronze | Digital & Interactive - Microsite | South Africa | Coronation | Brand | Net#work BBDO & Injozi | BECAUSEITSYOURMONEY.COM |
| Bronze | Digital & Interactive - Social Media | South Africa | City of Cape Town | Metro Police | King James Group | Metro Police Ride-Along |
| Bronze | Digital & Interactive - Social Media | South Africa | MTV Africa | MTV | Ogilvy & Mather Johannesburg | #LetsTalkColour |
| Bronze | Digital & Interactive - Social Media | South Africa | DARG | Facebook Photobomb | NATIVE VML | Facebook Photobomb |
| Bronze | Digital & Interactive - Social Media | South Africa | PASSOP | I am Muslim | NATIVE VML | I am Muslim |
| Bronze | Digital & Interactive - Social Media | United Arab Emirates | Dubai Cares | Charity Organization | J. Walter Thompson Dubai | I Can Teach You Too |
| Bronze | Digital & Interactive - Social Media | South Africa | Nedbank | Retail | Joe Public Pty Ltd | Twitter Track |
| Bronze | Digital & Interactive - Social Media | United Arab Emirates | Coca-Cola | Coca-Cola | Memac Ogilvy Dubai | Finding Light in the Dark |
| Bronze | Digital & Interactive - Social Media | South Africa | Children of Fire | Children of Fire Fundraising | The Jupiter Drawing Room (South Africa) Johannesburg | Throwback Thursday |
| Bronze | Digital & Interactive - Applications, Games & Interactive tools | South Africa | Netflorist | Happy Cam | FCB Cape Town | Netflorst Happy Cam |
| Craft Gold | Digital Crafts - Animation | South Africa | CANSA | CANSA | FCB Cape Town & Hellocomputer | Testi-Monials |
| Craft Gold | Digital Crafts - Illustration, Photography & Graphic Design | South Africa | KFC | Shakin' Shakin' | Ogilvy & Mather Johannesburg | Shakin' Shakin' |
| Craft Certificate | Digital Crafts - Interface & Navigation | South Africa | Investec Asset Management | Investec Asset Management Annual Journal | Hellocomputer | Journal 3 - Decoding China |
| Craft Certificate | Digital Crafts - Interface & Navigation | United Arab Emirates | Samsung | Corporate | Cheil Worldwide - Dubai | Samsung KalimaLock |
| Craft Certificate | Digital Crafts - Illustration, Photography & Graphic Design | South Africa | Chicken Licken | Rock My Soul Meal | INJOZI, Network BBDO | Soul Rocker |
| Craft Certificate | Digital Crafts - Illustration, Photography & Graphic Design | South Africa | Coronation | Brand | Net#work BBDO & Injozi | BECAUSEITSYOURMONEY.COM |
| OUTDOOR & OUT OF HOME | ||||||
| Gold | Outdoor Media | United Arab Emirates | HSBC | International Money Transfer | J. Walter Thompson Dubai | Global Transfer |
| Gold | Direct Mail | South Africa | Nestle Professional | Nestle Professional | Mullen Lowe Johannesburg | Connect - Magnetism |
| Silver | Outdoor Media | South Africa | Mosaic | Unscam Posters | NATIVE VML | Unscam Posters |
| Silver | Ambient & Alternative Media | United Arab Emirates | Pril | Dishwashing Liquid | TBWA\RAAD | One-Drop Bottle |
| Silver | Ambient & Alternative Media | South Africa | Castrol | Magnatec | Ogilvy & Mather Cape Town | The Vuvuliser |
| Silver | Ambient & Alternative Media | South Africa | Heinz Foods | Wellingtons Tomato Sauce | Ogilvy & Mather Cape Town | WellingTops |
| Silver | In-Store | South Africa | Clover SA | Fresh Milk | Joe Public Pty Ltd | Drought Packs |
| Silver | Direct Mail | South Africa | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon | TBWA\Hunt\Lascaris\Durban | Words in Wine |
| Campaign Bronze | Direct Mail | South Africa | Reach for a dream - DJ, Kruger, Barney | Payroll giving | Black River FC | |
| Bronze | Outdoor Media | Nigeria | MULTIPRO | HYPO | NOAHS ARK COMMUNICATIONS LIMITED | FOR WHITES ONLY( oscar) |
| Bronze | Transit & Air | Namibia | City of Windhoek | Water saving | Advantage Y&R | #DontWashMeNAM |
| Grand Prix | Newspaper Advertising | South Africa | Electronic Media Network | Channel O | Black River FC | Youth Day |
| Campaign Gold | Indoor Posters | South Africa | Wrigley | Orbit Dental Gum | DDB | Symbiosis - Plover, Cleaner Shrimp, Wrasse |
| Campaign Gold | Indoor Posters | South Africa | Audi SA | Audi Space Frame | Ogilvy & Mather Cape Town | Crumple Zones - School Boy, Ballerina, Soccer Star |
| Campaign Gold | Newspaper Advertising | South Africa | Wrigley | Orbit Gum | DDB | French/Portuguese/Japanese |
| Campaign Gold | Newspaper Advertising | United Arab Emirates | Samsung | Level On Pro Headphones | Cheil Worldwide - Dubai | Samsung Noise Cancellation Print Ads - Pop, Tarab, Classical |
| Gold | Indoor Posters | Lebanon | Coca-Cola | Coca-Cola long can | J.Walter Thompson Beirut | Giraffe |
| Gold | Tactical use of Newspaper | United Arab Emirates | Go Sport | Go Sport | TBWA\RAAD | Champion's Hijack |
| Campaign Silver | SA Non-English Print Advertising | South Africa | Toyota South Africa (Pty) Ltd | Hilux | FCB Africa (Pty) Ltd | Hilux "tjie" Print - "'N Vrag Stompe", ""N Vrag Bande", "'N Vrag Hooibale" |
| Campaign Silver | Magazine Advertising | United Arab Emirates | Qatar Islamic Bank | Road Safety | Memac Ogilvy Doha | Breaking A Fatal Pattern - Maataha, Shams, Nujoom |
| Campaign Silver | Indoor Posters | South Africa | Children of Fire | Children of Fire Fundraising | The Jupiter Drawing Room (South Africa) Johannesburg | Throwback Thursday, Siyandile, Mbali, Harmony |
| Campaign Silver | Newspaper Advertising | Nigeria | BOKO HALAL | THE YOUNG BOOKWORMS | NOAHS ARK COMMUNICATIONS LIMITED | PROJECT SHOES - MUHAMMADU BUHARI, IDRISS DEBY, PAUL BIYA |
| Campaign Silver | Newspaper Advertising | South Africa | Unilever | Handy Andy | theDOagency | 5000 Second Rule - Cupcake, Egg, Sausage |
| Campaign Silver | Newspaper Advertising | South Africa | McCain | Frozen Vegetables | Joe Public Pty Ltd | Frozen At Their Best - Rugby Player, Lifeguard, Vigilante |
| Silver | Magazine Advertising | South Africa | PNet | PNet | Joe Public Pty Ltd | Table |
| Silver | Branded Content Print | South Africa | King Price Insurance | King Press | Xfacta Consulting Services CC. | King Press |
| Silver | Indoor Posters | United Arab Emirates | Kinokunya | Book Store | J. Walter Thompson Dubai | Curious Readers |
| Campaign Bronze | Magazine Advertising | South Africa | National Geographic Kids Magazine | National Geographic Kids Magazine | FoxP2 | Stickers - Cheetah, Eagle, Frog, Elephant |
| Campaign Bronze | Indoor Posters | South Africa | Hasbro | Play-Doh | TWO.AM Agency | Play-Doh - Play Offline - No Updates Necessary, No In-App Purchases, No Charger Needed, No Loading Time |
| Campaign Bronze | Newspaper Advertising | South Africa | Arrive Alive | Arrive Alive | Ireland/Davenport | A message worth dying for? Gandhi, MLK |
| Campaign Bronze | Newspaper Advertising | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Holiday Packing - Make-up vs Meds, Dude vs Pensioner, Babe vs Mom |
| Bronze | SA Non-English Print Advertising | South Africa | Nedbank | Insurance | Joe Public Pty Ltd | Family Tree |
| Bronze | Magazine Advertising | Nigeria | UAC FOODS | GALA SNACKS | NOAHS ARK COMMUNICATIONS LIMITED | OBAMA |
| Bronze | Tactical use of Newspaper | South Africa | Volkswagen | VW Caravelle | Ogilvy & Mather Cape Town | Wives |
| Bronze | Newspaper Advertising | South Africa | Honda Motors Southern Africa (PTY) Ltd | Corporate | DDB | Followers |
| Campaign Craft Gold | Print Crafts - Illustration | South Africa | Wrigley | Orbit Dental Gum | DDB | Symbiosis - Plover, Wrasse, Cleaner Shrimp |
| Campaign Craft Gold | Print Crafts - Illustration | South Africa | McCain | Frozen Vegetables | Joe Public Pty Ltd | Frozen At Their Best - Lifeguard, Vigilante, Rugby Player |
| Campaign Craft Gold | Print Crafts - Art direction | United Arab Emirates | Qatar Islamic Bank | Road Safety | Memac Ogilvy | Breaking A Fatal Pattern - Shams, Maataha, Nujoom |
| Campaign Craft Gold | Print Crafts - Art direction | United Arab Emirates | IKEA | IKEA Special Offers | Memac Ogilvy Dubai | IKEA. It's that affordable. - CHAIR, BED, LAMP, TABLE, BOOKCASE |
| Campaign Craft Certificate | Print Crafts - Typography | South Africa | CNA | Educational toys and books | Promise | Flashcards - A is for…, B is for…, C is for… |
| Campaign Craft Certificate | Print Crafts - Illustration | United Arab Emirates | Qatar Islamic Bank | Road Safety | Memac Ogilvy | Breaking A Fatal Pattern - Shams, Nujoom, Maataha |
| Campaign Craft Certificate | Print Crafts - Photography | South Africa | Ster-Kinekor | Cult Movie Festival | FoxP2 | The Cult Film Festival - The Big Lebowski Cult, Jaws Cult, Pulp Fiction Cult, Donnie Darko Cult |
| Campaign Craft Certificate | Print Crafts - Photography | South Africa | City Lodge Hotels | City Lodge | TBWA\Hunt\Lascaris Johannesburg | A room for everyone - Staff, Family, Team |
| Campaign Craft Certificate | Print Crafts - Writing | South Africa | Ster-Kinekor | Ster-Kinekor | FoxP2 | The Reign Of The IT Guy - Bearded Icarus, Cubicle Kingdom, Footrub Minstrel |
| Campaign Craft Certificate | Print Crafts - Art direction | South Africa | Wrigley | Orbit Dental Gum | DDB | Symbiosis - Cleaner Shrimp, Wrasse, Plover |
| Campaign Craft Certificate | Print Crafts - Art direction | South Africa | PNet | PNet | Joe Public Pty Ltd | Part Of The Furniture - Chair, Table, Coat Hanger |
| Campaign Craft Certificate | Print Crafts - Art direction | South Africa | Reach for a dream | Payroll giving | Black River FC | Kruger, DJ, Barney |
| SHARED VALUE | ||||||
| Grand Prix | Shared Value | South Africa | Nando's | Nando's | Nando's Chickenland | Nando's "Chicken Run" & "Heartfelt Celebration of South African Design" |
| Gold | Shared Value | South Africa | Different Life (Pty) Ltd | Long-term life insurance | Different Life (Pty) Ltd | Feel good about life insurance |
| Silver | Shared Value | South Africa | Unilever | OMO | Liquorice | OMO Fast Kids Maths |
| Silver | Shared Value | South Africa | Woolworths | Corporate | Woolworths | #Pharrellwithwoolies - Raise R100 Million |
| Silver | Shared Value | United Arab Emirates | Samsung | Corporate | Cheil Worldwide - Dubai | Samsung KalimaLock |
| Bronze | Shared Value | Lebanon | Bou Khalil Supermarché | the Good Note | J.Walter Thompson Beirut | The Good Note |
| Bronze | Shared Value | South Africa | KFC | KFC Add Hope | Ogilvy & Mather Johannesburg | KFC Add Hope |
| STUDENT | ||||||
| Campaign Gold | Student - Radio Commercials | South Africa | Mweb | Uncapped Internet | AAA School of Advertising Cape Town | Mweb - Destination Dale, Nathan, Susan |
| Gold | Student - Indoor Posters | South Africa | Lefty | Seven Deadly Sins Poster | AAA School of Advertising Cape Town | Seven Deadly Sins |
| Gold | Student - Logos and Identity Programmes | South Africa | University of Pretoria | Brand Identity | University of Pretoria | The Secret Society of Liars |
| Gold | Student - Publication Design | South Africa | Casper Schutte | Casper Schutte | Stellenbosch Academy of Design and Photography | Ja Oom Nee Oom |
| Gold | Student - Package Design | South Africa | Kotex | Kotex Promotional Packs | Stellenbosch Academy of Design and Photography | Kotex |
| Campaign Silver | Student - Newspaper & Magazine Advertising | South Africa | PHILIPS | PHILIPS Vivo Silent Juicer | Stellenbosch Academy of Design and Photography | Silent Juicer 1, Silent Juicer 2 |
| Campaign Silver | Student - Newspaper & Magazine Advertising | South Africa | Allergex | Allergex | Stellenbosch Academy of Design and Photography | Kitker, Die Furrer, Terrierist |
| Campaign Silver | Student - Outdoor & Out of Home | South Africa | World of Birds | World of Birds | Stellenbosch Academy of Design and Photography | World of Birds - Eye, Claw |
| Campaign Silver | Student - Integrated Campaign | South Africa | Danny the Mechanic | Danny's Auto Repairs | Vega School | Do It For Danny |
| Campaign Silver | Student - Integrated Campaign | South Africa | Bakers | Mini-packs | AAA School of Advertising Cape Town | The AlpahBite |
| Silver | Student - Motion Graphics | Zimbabwe | N/A | N/A | University of Pretoria | Perceptions |
| Silver | Student - Radio Commercials | South Africa | Dr Martens | Dr Martens | Vega School | Stand For Something |
| Silver | Student - Indoor Posters | South Africa | n/a | n/a | Red & Yellow School of Logic and Magic | Hell, Who's In It? |
| Silver | Student - Collateral Design | South Africa | The Rainbow Restaurant | Record Albums | Vega School | The Rainbow Jazz Crate |
| Silver | Student - Collateral Design | South Africa | Direct Mailer | Twister | North-West University | Twister Club |
| Silver | Student - Publication Design | South Africa | Publication | Publication | North-West University | The Delicious Anatomy of Men |
| Silver | Student - Publication Design | South Africa | Megan Brits | Megan Brits | Stellenbosch Academy of Design and Photography | Eulogy of Grump |
| Silver | Student - Internet & Mobile Media | South Africa | Amnesty International | Wastenot App | Vega School | Wastenot |
| Campaign Bronze | Student - Newspaper & Magazine Advertising | South Africa | Zam-buk | Skin ointment | AAA School of Advertising Cape Town | Maklike tuis besoek - Vrugtekoek, Mojito, Blatjang |
| Campaign Bronze | Student - Integrated Campaign | South Africa | Sii | Effluent detection | Red & Yellow School of Logic and Magic | Swimming in it |
| Campaign Bronze | Student - Integrated Campaign | South Africa | University of Pretoria | Educational toolkit | University of Pretoria | Germatology |
| Bronze | Student - Motion Graphics | South Africa | Delusional Disorder | PSA | Greenside Design Center College of Design | Illusions vs Delusions |
| Bronze | Student - Radio Commercials | South Africa | Ithuba | Ithuba | AAA School of Advertising JHB | Numbers |
| Bronze | Student - Newspaper & Magazine Advertising | South Africa | Cape Union Mart | Cape Union Mart | Stellenbosch Academy of Design and Photography | Vat-Nie-Khaki |
| Bronze | Student - Logos and Identity Programmes | South Africa | 5 grandmasters | Chess Organisation | Greenside Design Center College of Design | 5 grandmasters |
| Bronze | Student - Logos and Identity Programmes | South Africa | Paper Plane | Identity Programme | The Open Window Institute For Arts and Digital Sciences | Paper Plane |
| Bronze | Student - Logos and Identity Programmes | South Africa | Maya Ekse | Self-Promotion | Stellenbosch Academy of Design and Photography | Self-Promotion |
| Bronze | Student - Logos and Identity Programmes | South Africa | Adri le Roux | Self-Promotion | Stellenbosch Academy of Design and Photography | Self-Promotion |
| Bronze | Student - Collateral Design | South Africa | Bos Ice Tea, Rocking the Daisies | Bos Ice Tea: Rocking The Daisies | North-West University | Bottomless Bos |
| Bronze | Student - Architecture, Interior Design & Temporary Structures | South Africa | Urban Zen | Interior Spa | Greenside Design Center College of Design | Urban Zen |
| Bronze | Student - Publication Design | South Africa | Street Scene | City Guide Booklet | Vega School | Double Take Durban |
| Bronze | Student - Publication Design | South Africa | n/a | n/a | Red & Yellow School of Logic and Magic | Animal Farm Revisited |
| Bronze | Student - Publication Design | South Africa | Phaidon | Frere-Jones: A study of the typeface luminary Book | AAA School of Advertising Cape Town | Frere-Jones: A study of the typeface luminary |
| Bronze | Student - Package Design | South Africa | Converse | All Stars | Red & Yellow School of Logic and Magic | Blanc canvas |
| Bronze | Student - Package Design | South Africa | QE01 | Philophobia | Red & Yellow School of Logic and Magic | THE ROYAL TEASE |
| Bronze | Student - Package Design | South Africa | De Villiers Chocolates | De Villiers Chocolates | Stellenbosch Academy of Design and Photography | De Villiers Chocolates |
| Bronze | Student - Package Design | South Africa | Emirates | Inflight Kids Meal Kit | Stellenbosch Academy of Design and Photography | Around the World |
| Bronze | Student - Internet & Mobile Media | South Africa | Gunslinger Longboards | Gunslinger Longboards | Vega School | Renegades |
| Bronze | Student - Internet & Mobile Media | South Africa | Carte Blanche | Jack Application | Vega School | Jack |
| Craft Gold | Student - Print & Design Crafts - Illustration | South Africa | Lefty | Seven Deadly Sins Poster | AAA School of Advertising Cape Town | Seven Deadly Sins |
| Campaign Craft Certificate | Student - Print & Design Crafts - Writing | South Africa | Zam-Buk | Lip Moisturiser | AAA School of Advertising Cape Town | No Shine - The Beach, Road Trip, The Notebook |
| Craft Certificate | Student - Print & Design Crafts - Art Direction | South Africa | Casper Schutte | Casper Schutte | Stellenbosch Academy of Design and Photography | Ja Oom Nee Oom |
| Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | None | None | Open Window Institute For Arts And Digital Sciences | Bad Blood |
| Craft Certificate | Student - Print & Design Crafts - Typography | South Africa | Izette Hohne | Self-Promotion | Stellenbosch Academy of Design and Photography | Self-Promotion |
| PR COMMUNICATION | ||||||
| Campaign Gold | PR Communication Campaign | South Africa | Ster-Kinekor | Ster-Kinekor | FoxP2 | #OpenEyes |
| Campaign Bronze | PR Communication Campaign | South Africa | Takealot.com | Merger | M&C Saatchi Abel | A Perfect Match |
| Campaign Bronze | PR Communication Campaign | South Africa | CANSA | CANSA | FCB Cape Town & Hellocomputer | Testi-Monials |
| Campaign Bronze | PR Communication Campaign | South Africa | BirdLife South Africa | International Vulture Awareness Day | Utopia | Tuluver |
| LIVE EVENTS, ACTIVATIONS & SPONSORSHIPS | ||||||
| Gold | Live Events | South Africa | BMW | BMW 7 Series | Mela Events | All-new BMW 7 Series Launch |
| Campaign Silver | PR Communication Campaign | Lebanon | Bou Khalil Supermarché | the Good Note | J.Walter Thompson Beirut | The Good Note |
| Campaign Silver | PR Communication Campaign | South Africa | Clover Futurelife | Smart Drink | Joe Public Pty Ltd | Drink of the Future |
| Silver | Live Events | South Africa | Heineken South Africa | Cool Can | M&C Saatchi Abel | Edible Music |
| Silver | Live Events | Namibia | City of Windhoek | Water saving | Advantage Y&R | #DontWashMeNAM |
| Silver | Live Activations | South Africa | The Salvation Army | The Salvation Army | OwenKessel Leo Burnett | Whipped |
| Bronze | Live Events | South Africa | Woolworths | Loyalty | Woolworths | #Pharrellwithwoolies - Concert |
| Bronze | Live Events | South Africa | KFC | KFC Popping Candy Krusher | Ogilvy & Mather Johannesburg | Popping Joburg |
| Bronze | Live Activations | South Africa | Nedbank | Retail | Joe Public Pty Ltd | Twitter Track |
| Bronze | Live Events - Sponsorship | South Africa | Nedbank | The Nedbank Wonderland Project | M&C Saatchi Abel | The Nedbank Wonderland Project |
| Bronze | Live Events - Sponsorship | South Africa | New Balance | New Balance | King James Group | I Comrades |
| Bronze | Live Events - Sponsorship | South Africa | Sanlam | Financial Services | King James Group | Every Word is a Masterpiece |
| Craft Certificate | Live Crafts | South Africa | Heineken South Africa | Cool Can | M&C Saatchi Abel | Edible Music |
| Craft Certificate | Live Crafts | South Africa | Three Ships Whisky | Whisky | 140 BBDO | Three Ships Micro Distillery |
| Craft Certificate | Live Crafts | South Africa | Sanlam | Financial services | King James Group | Sanlam J&B Met VIP Marquee |
| Craft Certificate | Live Crafts | South Africa | Behance | Portfolio Review 2016 | The Hardy Boys & THB Disturbance | Be More |
| MEDIA INNOVATION | ||||||
| Gold | Media Innovation - Single Medium | South Africa | PASSOP | Twitter Refugees | NATIVE VML | Twitter Refugees |
| Gold | Media Innovation - Single Medium | South Africa | MTV Africa | MTV | Ogilvy & Mather Johannesburg | #LetsTalkColour |
| Silver | Media Innovation - Single Medium | South Africa | De Beers | Voerspoed Mine | Ignite Joe Public | Safety |
| Silver | Media Innovation - Single Medium | South Africa | Toyota | Hilux | Hellocomputer | Toyota Tougherer Load |
| Silver | Media Innovation - Single Medium | South Africa | Diageo | Tusker Lager | NetworkBBDO | Team Kenya |
| Campaign Bronze | Media Innovation - Media Campaign | South Africa | Operation Smile | Operation Smile | Y&R South Africa | Op45 |
| Bronze | Media Innovation - Single Medium | South Africa | DARG | Facebook Photobomb | NATIVE VML | Facebook Photobomb |
| Bronze | Media Innovation - Single Medium | South Africa | BMW | X1 | NATIVE VML | WEBJACK |
| Bronze | Media Innovation - Single Medium | South Africa | South African Breweries | SAB Drink Responsibly Initiative | Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster |
| RADIO | ||||||
| Grand Prix | Radio Station Commercials | South Africa | KFC | KFC Man Meals | Ogilvy & Mather Johannesburg | The Everyman Meal - Coloured Weights, Claw Thing, Cherry Lip Balm |
| Campaign Gold | Radio Station Commercials | South Africa | Vodacom | Vodacom | Ogilvy & Mather Johannesburg | You Should Have Called - Email, Double Blue Tick, Meme |
| Campaign Gold | SA Non-English Radio Station Commercials | South Africa | BBC Lifestyle | The Great South African Bake Off | The Odd Number | Zone 3 Judges - Wholenut Fish, Custard and Sweets |
| Campaign Silver | Radio Station Commercials | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore - Spring Break, Spiritual Festival, Skiing Trip |
| Campaign Silver | SA Non-English Radio Station Commercials | South Africa | Tiger Brands | Peaceful Sleep Room Spray | TBWA\Hunt\Lascaris Johannesburg | Monna, Mosadi |
| Campaign Silver | SA Non-English Radio Station Commercials | South Africa | KFC | KFC Streetwise 3 | Ogilvy & Mather Johannesburg | Slyza Tsotsi 1, Slyza Tsotsi 2, Slyza Tsotsi 3 |
| Silver | Branded Content Radio | South Africa | Sony Xperia | Sony Xperia phones, C3, Z3 and Z5 | Thread | Xperia Mashlab |
| Silver | Radio Station Commercials | South Africa | Netflorist | Netflorist | FCB Africa (Pty) Ltd | Netflorist A War of Words - Anniversary Forgotten Radio |
| Campaign Bronze | Radio Station Commercials | South Africa | Ster-Kinekor | Ster-Kinekor | FoxP2 | The Reign Of The IT Guy - Bearded Icarus, Footrub Minstrel, Cubicle Kingdom |
| Campaign Bronze | Radio Station Commercials | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Old you visits young you - Old Dan, Old Jen, Old Kev |
| Campaign Bronze | Radio Station Commercials | South Africa | Philips | Philips Close Shave | Ogilvy & Mather Johannesburg | Philips Close Shave Stories - Close shave with a chainsaw, Close shave with a Chinese triad, Close shave with a train |
| Campaign Bronze | SA Non-English Radio Station Commercials | South Africa | Netflorist | Netflorist | FCB Africa (Pty) Ltd | Netflorist "A War of Words" Radio Campaign - The Kitchen of Fury, Status Liked |
| Bronze | Radio Station Commercials | United Arab Emirates | Greenpeace International | Plastic Redection | Memac Ogilvy Dubai | Story of a Spoon |
| Bronze | Radio Station Commercials | South Africa | KFC | KFC Coffee | Ogilvy & Mather Johannesburg | 3. KFC Coffee - Cult |
| Bronze | Radio Station Commercials | South Africa | KFC | KFC Coffee | Ogilvy & Mather Johannesburg | KFC Coffee - Catch A Wake Up - Money Scam, Smoker, Cult |
| Bronze | SA Non-English Radio Station Commercials | South Africa | BBC Brit | Top Gear | The Odd Number | Umsebenzi |
| Bronze | SA Non-English Radio Station Commercials | South Africa | MultiChoice DStv | DStv Box Office | Ogilvy & Mather Johannesburg | The Revenant |
| Campaign Craft Gold | Radio Crafts - Writing | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore - Skiing Trip, Spiritual Festival, Spring Break |
| Campaign Craft Gold | Radio Crafts - Writing | South Africa | Vodacom | Vodacom | Ogilvy & Mather Johannesburg | You Should Have Called - Email, Meme, Double Blue Tick |
| Campaign Craft Gold | Radio Crafts - Writing | South Africa | KFC | KFC Man Meals | Ogilvy & Mather Johannesburg | The Everyman Meal - Coloured Weights, Claw Thing, Cherry Lip Balm |
| Campaign Craft Gold | Radio Crafts - Direction | South Africa | KFC | KFC Man Meals | Ogilvy & Mather Johannesburg | The Everyman Meal - Coloured Weights, Claw Thing, Cherry Lip Balm |
| Campaign Craft Certificate | Radio Craft - SA Non-English Performance | South Africa | MultiChoice DStv | DStv Compact | Ogilvy & Mather Johannesburg | Halloween - Gazi, Car Jacker |
| Campaign Craft Certificate | Radio Craft - SA Non-English Performance | South Africa | KFC | KFC Streetwise 3 | Ogilvy & Mather Johannesburg | Slyza Tsotsi 1, Slyza Tsotsi 2, Slyza Tsotsi 3 |
| Campaign Craft Certificate | Radio Crafts - Direction | South Africa | Philips | Philips Close Shave | Ogilvy & Mather Johannesburg | Philips Close Shave Stories - Close shave with a train, Close shave with a chainsaw, Close shave with a Chinese triad |
| Campaign Craft Certificate | Radio Crafts - Direction | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore - Spiritual Festival, Skiing Trip, Spring Break |
| Craft Certificate | Radio Crafts - Performance | South Africa | KFC | KFC The Everyman Meal | Ogilvy & Mather Johannesburg | 3. The Everyman Meal - Cherry Lip Balm |
| Craft Certificate | Radio Crafts - Performance | South Africa | Vodacom | Vodacom | Ogilvy & Mather Johannesburg | 3. You Should Have Called - Double Blue Tick |
| Craft Certificate | Radio Crafts - Original Music & Sound Design | South Africa | Philips | Series 5000 | Produce Sound | Philips Close Shave - Train, Chain Saw |
| Craft Certificate | Radio Crafts - Original Music & Sound Design | South Africa | Netflorist | Netflorist | FCB Africa (Pty) Ltd | Netflorist "A War of Words" Radio Campaign - Anniversary Forgotten, The Kitchen of Fury, Status Liked |
| TV, FILM & VIDEO | ||||||
| Grand Prix | Branded Content Video - Campaign | Saudi Arabia | Saudi Telecom Company - STC | Broadband | J.Walter Thomspon KSA | 1st Branded Online Entertainment Hub |
| Grand Prix | TV & Cinema Commercials - up to 90s | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO | Kung Fu |
| Gold | Internet Video - above 30s | South Africa | CANSA | CANSA | FCB Cape Town | Testi-Monials: Darryl |
| Gold | Internet Video - above 30s | South Africa | Surf Shack | Surf Shack Surfing School | Y&R South Africa/7Films | The Dragon |
| Gold | TV Trailers & Content Promos | United Arab Emirates | Emirates Holidays | Emirates Holidays | TBWA\RAAD | Emirates Movie Index |
| Gold | Branded Content Video - Campaign | South Africa | Ster-Kinekor | Ster-Kinekor | FoxP2 | #OpenEyes |
| Silver | Music Videos | South Africa | Sons of Kemet | Sons of Kemet | Arcade Content | Castle of My Skin |
| Silver | Music Videos | South Africa | Riky Rick | Riky Rick | Arcade Content & Dirty Soul | Exodus |
| Silver | Internet Video - above 30s | Israel | Prigat | Prigat Natural Juice | Baumann Ber Rivnay / Saatchi & Saatchi | The Genius |
| Silver | Branded Content Video - Single Execution | South Africa | New Balance | New Balance | King James Group | Baby vs Dale Steyn |
| Silver | Branded Content Video - Single Execution | United Arab Emirates | Coca Cola | Coca Cola | Memac Ogilvy | Finding Light in the Dark |
| Silver | Branded Content Video - Campaign | South Africa | Sanlam | Sanlam | King James Group | Sanlam One Rand Family |
| Silver | TV & Cinema Commercials - up to 90s | South Africa | Careers24 | Careers24 | Ogilvy & Mather Cape Town | Hospital |
| Silver | TV & Cinema Commercials - up to 90s | South Africa | SAMPRO | Rediscover Dairy | FoxP2 | Pool |
| Silver | SA Non-English TV & Cinema Commercials – up to 90s | South Africa | MultiChoice DStv | DStv Access | Ogilvy & Mather Johannesburg | Labola |
| Campaign Bronze | Internet Commercials - up to 30s | South Africa | Volkswagen South Africa | Genuine Parts | Ogilvy & Mather Cape Town | Technically - Dog, Dancing |
| Campaign Bronze | Internet Commercials - up to 30s | South Africa | Mondelez - Cadbury Dairy Milk | Cadbury Dairy Milk - Bubbly | Ogilvy & Mather Johannesburg | Pre-Joy- Dad, Granny, Trumpet |
| Campaign Bronze | Branded Content Video - Single Execution | South Africa | Telkom | Telkom BCX | DDB | Social Media/Shopping/Education |
| Bronze | Music Videos | South Africa | Xperia Mashlab | Caviar Dreams | Moonlighting Commericals PTY LTD T/A Thread | Caviar Dreams - Al Bairre & PHFAT |
| Bronze | Music Videos | South Africa | Jack Parow & Freshlyground | Music Video | Thread | Army of One |
| Bronze | Internet Video - above 30s | Israel | Super-Pharm | Life M6 Razorblades | Baumann Ber Rivnay / Saatchi & Saatchi | My New Face |
| Bronze | Internet Video - above 30s | United Arab Emirates | Greenpeace International | Plastic Reduction | Memac Ogilvy Dubai | Story of a Spoon |
| Bronze | Internet Video - above 30s | South Africa | Volkswagen South Africa | Amarok | Ogilvy & Mather Cape Town | Amarok Social Test Drive Episode 4 |
| Bronze | Internet Video - above 30s | South Africa | Coronation | Brand | NetworkBBDO | SIRENS & SACRIFICE |
| Bronze | Branded Content Video - Single Execution | South Africa | MTV Africa | MTV | Ogilvy & Mather Johannesburg | #LetsTalkColour |
| Bronze | Branded Content Video - Campaign | South Africa | Operation Smile | Operation Smile | Y&R South Africa | Op45 |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | Volkswagen South Africa | Volkswagen Brand | Ogilvy & Mather Cape Town | On The Road |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | 1Life | 1Life | House of Brave (Pty) Ltd | One |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | Mondelez - Cadbury Lunchbar | Cadbury Lunchbar | Ogilvy & Mather Johannesburg | Mo |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | KFC | KFC Add Hope | Ogilvy & Mather Johannesburg | The Story of Hope |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | Diageo | Guinness African Special | NetworkBBDO | Alive Inside |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | Coronation | Brand | NetworkBBDO | MONEY MAKER |
| Bronze | SA Non-English TV & Cinema Commercials – up to 90s | South Africa | MultiChoice DStv | DStv Compact | Ogilvy & Mather Johannesburg | Ku Rough |
| Bronze | SA Non-English TV & Cinema Commercials – up to 90s | South Africa | Umhlobo Wenene FM / SABC Radio | Brand | OpenCo - The Open Collaboration | uTata Nonyana |
| Craft Gold | TV Crafts - Production Design | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO | Kung Fu |
| Craft Gold | TV Crafts - Animation | South Africa | GWK | GWK | Mullen Lowe South Africa | This Man is Building a Rocket |
| Craft Gold | TV Crafts - Cinematography | South Africa | Adidas Originals | Adidas Originals | Egg Films | Future |
| Craft Gold | TV Crafts - Direction | South Africa | Adidas Originals | Adidas Originals | Egg Films | Future |
| Craft Gold | TV Crafts - Direction | South Africa | Chicken Licken | Chicken Licken | Net#work BBDO | Kung Fu |
| Campaign Craft Certificate | TV Crafts - Writing | South Africa | Surf Shack | Surf Shack Surfing School | Y&R South Africa/7Films | True Stories - The Dragon, A Good Drowning, Fish Eyes |
| Craft Certificate | TV Crafts - Production Design | South Africa | South African Breweries | 18+ | Joe Public Pty Ltd | Be The Mentor |
| Craft Certificate | TV Crafts - Production Design | South Africa | Diageo | Guinness African Special | NetworkBBDO | Alive Inside |
| Craft Certificate | TV Crafts - Editing | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO | Kung Fu |
| Craft Certificate | TV Crafts - Editing | South Africa | Western Cape Government | Public Service / Safety | The Upstairs Ludus | The First Kiss |
| Craft Certificate | TV Crafts - Special Visual Effects | South Africa | Allan Gray | Allan Gray | BlackGinger | Allan Gray The Letter |
| Craft Certificate | TV Crafts - Animation | South Africa | Tiger Brands | All Gold | Wicked Pixels | Orchard |
| Craft Certificate | TV Crafts - Animation | South Africa | KFC | KFC Add Hope | Ogilvy & Mather Johannesburg | The Story of Hope |
| Craft Certificate | TV Crafts - Best Use of Licensed Music | South Africa | Coronation | Brand | NetworkBBDO | MONEY MAKER |
| Craft Certificate | TV Crafts - Original Music & Sound Design | South Africa | SABC 1 | Brand | OpenCo - The Open Collaboration | TV and Life are 1: The Artist |
| Craft Certificate | TV Crafts - Original Music & Sound Design | South Africa | SABMiller | Castle Lite | Ogilvy & Mather Cape Town | Ziyabanda feat. Stilo Magolide |
| Craft Certificate | TV Crafts - Original Music & Sound Design | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO | Kung Fu |
| Craft Certificate | TV Crafts - Performance | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO | Kung Fu |
| Craft Certificate | TV Crafts - Cinematography | South Africa | 1Life | 1Life | Egg Films | One |
| Craft Certificate | TV Crafts - Cinematography | South Africa | South African Breweries | 18+ | Joe Public Pty Ltd | Be The Mentor |
| Craft Certificate | TV Crafts - Cinematography | United Arab Emirates | Al Jazeera | News Reporting | Memac Ogilvy Dubai | Our Strength is in our Differences |
| Craft Certificate | TV Crafts - Cinematography | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO | Kung Fu |
| Craft Certificate | TV Crafts - Direction | South Africa | Volkswagen | Brand | 0307 Films | On the Road |
| Craft Certificate | TV Crafts - Direction | South Africa | Coronation | Brand | NetworkBBDO | MONEY MAKER |
| INTEGRATED CAMPAIGN | ||||||
| Grand Prix | Integrated Campaign | South Africa | Ster-Kinekor | Ster-Kinekor | FoxP2 | #OpenEyes |
| Campaign Silver | Integrated Campaign | United Arab Emirates | Pril | Dishwashing Liquid | TBWA\RAAD | One-Drop Bottle |
| Campaign Silver | Integrated Campaign | South Africa | Volkswagen South Africa | Amarok | Ogilvy & Mather Cape Town | Amarok Social Test Drive |
| Campaign Silver | Integrated Campaign | South Africa | Operation Smile | Operation Smile | Y&R South Africa | Op45 |
| Campaign Silver | Integrated Campaign | South Africa | CANSA | CANSA | FCB Cape Town & Hellocomputer | Testi-Monials |
| Campaign Bronze | Integrated Campaign | United Arab Emirates | SmartLife | GetSmart Program | FP7/DXB (Part of McCann Worldgroup) | Project Akshar (Alphabets) |
| Campaign Bronze | Integrated Campaign | Lebanon | Bou Khalil Supermarché | the Good Note | J.Walter Thompson Beirut | The Good Note |
| Campaign Bronze | Integrated Campaign | South Africa | Nedbank | Retail | Joe Public Pty Ltd | Twitter Track |
| Campaign Bronze | Integrated Campaign | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO & INJOZI | Kung Fu |
| Campaign Bronze | Integrated Campaign | South Africa | Sony Xperia | Sony Xperia | Thread | Xperia Mashlab |
| EFFECTIVE CREATIVITY | ||||||
| Gold | Effective Creativity | South Africa | Volkswagen South Africa | The new Volkswagen up! | Ogilvy & Mather Cape Town | The Uber up! Test Ride |
| Gold | Effective Creativity | South Africa | Organ Donor Foundation | Organ Donor Foundation | Mullen Lowe South Africa | Get me to 21 |
| Silver | Effective Creativity | South Africa | Jameson | The Indie Channel | NATIVE VML | The Indie Channel |
| Silver | Effective Creativity | South Africa | Garagista | Garagista Craft Beer | FoxP2 | Anti-Hipster Campaign |
| Bronze | Effective Creativity | South Africa | Dial Direct | Dial Direct Insurance | Joe Public Pty Ltd | Time Is Precious |
| Bronze | Effective Creativity | United Arab Emirates | RTA | Road Safety | Memac Ogilvy Dubai | Back Off Radio |
| SERVICE DESIGN | ||||||
| Silver | Service Design | Lebanon | Bou Khalil Supermarché | the Good Note | J.Walter Thompson Beirut | The Good Note |
| Silver | Service Design | South Africa | TOPS at SPAR | Olive Brook Shiraz / Cabernet Savignon | TBWA Hunt Lascaris Durban | Tops and Tales |
| Bronze | Service Design | South Africa | Mercedes-Benz | C-Class Coupe' | NetworkBBDO & Sinister Studio | Mercedes-Benz Virtual Reality Experience |
| Bronze | Service Design | Kenya | Safaricom Limited | Corporate website | SQUAD DIGITAL | Safaricom Widgets |
| Bronze | Service Design | South Africa | The Roscommons Group | Sendr | Punk Jozi | Sendr Mobile Application |
Click here for the full list of Saturday night's winners.
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