Tourism News South Africa

G Adventures boosts commitment to community tourism with Project 100

G Adventures has increased its commitment to community tourism with the introduction of an additional 25 Planeterra projects into its tours by 2020. The new announcement supersedes the adventure operator's 50-in-5 initiative which was announced in 2015 and sought to add 50 projects to the pre-existing 25, bringing the total to 75 in 46 countries by 2020.
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Image source: Gallo/Getty

The 50-in-5 project is now complete - 18 months early - with the announcement of the final five projects in Costa Rica, Ecuador, Botswana, Hungary, and Kyrgyzstan. Project 100 now commences as a new Planeterra initiative, with 25 new projects being announced later this year.

The additional 25 Planeterra projects will bring the total number of projects to 100 globally, meaning 90% of the operator's small-group trips will visit a community tourism project supporting women and children, Indigenous culture and/or environmental conservation.

Changing lives through travel

Bruce Poon Tip, founder of G Adventures, says giving back to local people in the communities the company travels to is built into the company's DNA, and this extended commitment to local people gives G Adventures even more opportunities to change lives through travel, for both local people and travellers.

"For us to over-deliver on our promise to build 50 community tourism projects in five years, and to now commit to 100 projects by 2020, proves our laser-focus and determination to use the power of positive impact travel to change people’s lives. Each year, more than 100,000 travellers visit our 75 current projects, touching the lives of 60,000 local people annually.

"I believe travel can be a force for good and has the power to become the biggest form of wealth distribution the world has seen. The transformative power of travel is most real when our travellers see first hand the impact their travel choices have on others, so I’m proud that 90% of our travellers will have this experience," says Poon Tip.

The final five 50-in-5 projects brings the total number of Planeterra projects on G Adventures tours to 75 and all are now fully implemented into selected G Adventures tours.

Coope San Juan - San Juan - Costa Rica - Coope San Juan is a community cooperative made up of 12 families who until now have been dedicated to agriculture and natural forest preservation. Income from agriculture is limited, which led Planeterra to work with the cooperative to bring more tourism to the area resulting in an improved quality of life.

Shandia Community Tourism - Ecuador - The Shandia community is inhabited by Indigenous Kichwa families who until now have had limited access to tourism. This has resulted in locals leaving for jobs in the city which puts the community at risk of losing their traditions and customs, as well as protection of their natural Amazonian environment.

Nem Adom Fel - Budapset, Hungary - The Nem Adom Fel Foundation (meaning ‘Never give up’) was founded in 2005 with the mission to empower Hungarians living with disabilities, and the Roma community of the country, whose unemployment levels are higher than other Hungarians. Planeterra provided a grant to the foundation to upgrade the operations at its restaurant, the Nem Adom Fel CafĂ© and Bar.

Dqae Qare San Lodge - D’Kar, Botswana - The San Lodge lodge, campsite, and wildlife area is the only freehold land owned by an Indigenous community in Southern Africa. The San are known for their warm hospitality, and the lodge provides much-needed employment for the nearby village of D’Kar, where revenue from tourism is invested in the local preschool, arts programme and museum.

Ak Orgo - Barskoon, Kyrgyzstan - Ak Orgo is a community social enterprise designed to celebrate cultural traditions and provide employment in a rural area of Kyrgyzstan where economic opportunities are limited.

All current and future G Adventures and Planeterra projects are selected according to the biggest benefit to the community resulting from traveller numbers. Particularly where women, youth and Indigenous people have been disadvantaged by a lack of access to education, jobs and income opportunities.

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