Similar to the 2014 Snors for a Cause parades (when Harley-Davidson raised R100,000 in a single day in support of testicular and prostate cancer), the Pink Glove Run will call on anyone and everyone who rides a motorcycle to join Harley to show their support.
This follows the Fearless Music Tour with Harley-Davidson ambassadors Jack Parow and Loki Rothman, which took place last month in Cape Town, Durban and Johannesburg.
South African legends can support Fearless by purchasing one-of-a-kind pink buffs on sale at participating Harley-Davidson dealerships. All funds raised during the two months will be donated to the Cancer Association of South Africa (CANSA).
"We want all South Africans to unite and take action in order for us to kick cancer in the ass," says Juan Mouton, Marketing Manager of Harley-Davidson® Africa.
"Our vision is to break down the barrier of 'it won't happen to me' or 'I'm too young', which is exactly why we're joining hands with CANSA to educate women on the risks, the signs and more importantly the way they can protect themselves and their loves ones. Our goal is to at least double the R100,000 we raised in aid of cancer last year and so far we're on track to achieve our goal thanks to the incredible support we've received."
CANSA's Head of Health, Professor Michael Herbst, adds: "The Cancer Association of South Africa (CANSA) applauds the creative initiative that Harley-Davidson has taken this year with its Fearless campaign. It aligns perfectly with our strategy of providing reliable health information and education in the fight against cancer."
According to Herbst, breast cancer is the most common cancer among women in South Africa, and the lifetime risk for breast cancer in SA women is that of 1 in every 35.
