PROPAK West Africa 2012 is aimed at manufacturers and suppliers involved with food processing, packaging, printing, labelling and plastics - providing a forum for trading, product sourcing and education. It will give decision-makers, specifiers and buyers leading-edge information on global trends, advancements in technology, product information and market updates. Furthermore, the exhibition will provide a platform for local and international exhibitors and visitors to network.
"There is so much potential for this show in the West African region," says Lydia Botha, new business development manager at Montgomery Africa. "Not only does our market research indicate a high demand for this kind of event, but we're excited to be providing a platform for suppliers and potential buyers in this region to exchange ideas about some of the fascinating trends and developments in the packaging industry".
According to Botha there are many fascinating facets to explore when it comes to the packaging industry, including: innovative ways to utilise packaging as a marketing tool, new technological advances that capture attention and sales, how packaging can aid food preservation, as well as environmental considerations.
PROPAK West Africa is organised by Montgomery West Africa, which through its subsidiary, Specialised Exhibitions has run PROPAK Africa for over 20 years in South Africa. The announcement of PROPAK West Africa, comes at a time when the event organisers have long recognised the potential for a show in one of the world's fastest growing economies.
The West African region is poised for phenomenal growth and at the very centre of it all, Nigeria boasts a GDP in excess of US$200 billion. With the Nigerian market now eager to source world-class offerings, this show provides a professional and centralised platform to highlight the untapped potential of this region.
For more, go to www.propakwestafrica.com.
