Netmark
FCB Redline has been awarded the PR account to launch the Netmark campaign in Nigeria. NetMark is a pan-African anti malaria programme which is funded by USAID. Redline will be co-ordinating the Commercial Launch for Netmark, which is taking place in April 2002 in Lagos. Redline previously worked with Netmark to launch in Zambia last year.
FCB Redline has won the PR account for SoftSheen-Carson in Southern and East Africa - excluding South Africa. Initially, they will be managing and staging the African roll-out of the Golden Scissor Award. The award is a celebration of excellence in ethnic hair care and styling, and is a platform for the promotion of the Dark and Lovely and Dark and Lovely Excelle professional products.
