Advertising Trends

Marketing & Media trends

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#BizTrends2019: The speed of culture

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

By Yatish Narsi 2 days ago

#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 16 Jan 2019

BizTrendsLIVE! Avoid the FOMO!

If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO...

Issued by Bizcommunity.com 15 Jan 2019

#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...

By Johanna McDowell 11 Jan 2019

#BizTrends2019: The year creatives will hack bravery

With another year setting in, I found myself reflecting on what it takes to hack bravery. I came to the conclusion that it's about being brave when facing a scary situation, which in turn involves overcoming two equally scary concepts: Risk and fear...

By Tseliso Rangaka 9 Jan 2019

Publishers continue to hone their strategies around native advertising

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

11 Dec 2018

BizTrendsLIVE! January 2019 speaker line up

Bizcommunity invites you to join us as four 'Afro-futurists', all published authors, all experienced global keynote speakers and trend consultants, impart their knowledge in one intensive morning session...

Issued by Bizcommunity.com 6 Dec 2018

#BizTrends2018: The transformation of the advertising space

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

By Pete Case 5 Feb 2018

#BizTrends2018: It's not on top, it's inside

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power...

By Gillian Rightford 2 Feb 2018

#BizTrends2018: Trends in ad ops and ad tech

Ad operations professionals are now under immense pressure to upskill and provide data driven insights...

By Pilira Mwambala 2 Feb 2018

#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

#BizTrends2018: The changing media environment for ad agencies

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

By Odette van der Haar 10 Jan 2018

#BizTrends2018: Sex, data and advertising

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid...

By Natalie Otte, Ilse Dinner 8 Jan 2018

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