Profile

Shaune Jordaan is the CEO of Hoorah, a digital consultancy focused on digital media, people-based marketing, data, CRM, creative and technology.
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'Okay Marcel, make me an ad': AI's role in the future of marketing

Publicis recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis' major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete...

By Shaune Jordaan 19 Jun 2018

The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

By Shaune Jordaan 8 Jun 2018

Reach customers, gain leads, build a business

I have seen hundreds of SME businesses and start-ups establish themselves because at some stage they took search marketing seriously...

By Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 18 Jan 2016

Big ideas, big data, big love

It dawned on me two years ago that no digital idea can be truly great without participation. It also dawned on me that there is no real participation without the Big Idea.

By Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 5 Jun 2014

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