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Genevieve Vieira has always had a deep passion for music, but with no musical ability whatsoever decided to use the skills that were home-grown and write about entertainment instead. As the former PR and Marketing Specialist at Electromode, and now editor of Indie Does It, she is subject to all the ins and outs of the South African Music Industry.

Many would describe her as a junkie of photography and writing, always seeking to find beauty in the most mundane things. Born in quiet Klerksdorp, she developed a passion for taking pictures and transforming the ordinary into beautiful stills.