Dave founded BOO! in 2005 and has been a thought leader in the OOH industry for many years. Prior to that Dave was a founder partner and director of IOL. He cut his teeth in media in magazine publishing at Sport Illustrated and CAR Magazine.
Dave has regularly pioneered OOH media channels in SA, namely: Developed SA's first Mall Media business in 2001, and more recently went on to also develop; Campus Media, Business Class Lounge Media and Beach Media. BOO! are the market leaders in SA across the media channels listed above. BOO! continue to lead and develop innovative OOH channels with offices in Sandton and Woodstock (44 staff).
