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South African brand design supremo, Alastair Haarhoff (35), based in the picturesque winelands town of Stellenbosch, is the Managing Director and owner of brand design agency Just Design. Alastair is also a shareholder of Haarhoff & Associates, which includes Just Design, through-the-line creative solutions company Espresso Communications and multimedia specialists Milk.

Alastair completed his schooling in 1995 at South Africa's oldest secondary school, South African College High School (SACS) in Newlands, Cape Town. After matriculating, Alastair attended Stellenbosch University, where he completed his Bachelor of Commerce in 2000.
An entrepreneurial drive, coupled with a keen interest in branding, led Alastair to establish Just Design, where he currently employs a team of 22 creative thinkers. This laid the foundation for him to move beyond brand design into other areas of branding, leading to the creation of Haarhoff & Associates. Inspired by renowned entrepreneur, Richard Branson, Alastair is energised partly from the ability to create "living brands" that connect with and inspire people throughout the world.
Honesty, dedication and fun are some of the characteristics which best describe this winelands-based branding entrepreneur. Alastair's extramural activities include mountain biking and spending quality time with his wife and son Oliver. "There is no substitute for hard work," says Alastair, "but doing what you enjoy most, makes doing it enjoyable."