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Global e-commerce communities are disrupting the retail marketplace

Giant digital shopping destinations now account for more than 50% of the nearly $500 billion spent by North American consumers online...

19 hours ago

Why the High Street should better harness digital technology - inside its shops

It has become almost fashionable to predict doom and gloom for high street clothes shops. And the outlook can indeed seem bleak...

By Anthony Kent 3 days ago

How a better understanding of the seven ages of appetite could help us stay healthy

Recent research has highlighted that the abundance of food cues - smells, sounds, advertising - in our environment is one of the main causes of overconsumption...

By Alex Johnstone 7 May 2018

Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?...

By Fiona Brauns 18 Apr 2018

Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Juanita Pienaar asks Castle Lite director Becky Opdyke how music ties into the message the brand is trying to convey to its consumers, specifically through the Castle Lite 'Unlocks' concerts...

By Juanita Pienaar 16 Apr 2018

The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

By Enrico Bonadio 9 Apr 2018

Easy steps to effective crisis communication

Organisations and their brands need to take consumers into their confidence when facing a crisis. Although this seems straightforward, it is rarely the case...

By Madelain Roscher 3 Apr 2018

#ECMA18: It's not an apocalypse, it's a retail revolution

As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...

By Lauren Hartzenberg 26 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions...

By Leigh Andrews 15 Mar 2018

#SeamlessAfrica: Store 4.0 is an attitude, not a technology

E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...

By Lauren Hartzenberg 12 Mar 2018

E-commerce automation and personalisation ushers in new era of retail in SA

With the ceaseless advancement of technology, the retail sector is inescapably looking down the barrel at change. Serious change...

By Chad Fichardt 1 Mar 2018

Black Panther to inspire beauty trends in 2018

The heavily anticipated superhero movie Black Panther hit the screens on 12 February 2018, after being predicted to become the biggest ever Marvel film...

By Roshida Khanom 22 Feb 2018

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