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Columinate on non-conscious insights as the measure of tomorrow

On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions...

By Leigh Andrews 2 days ago

#SeamlessAfrica: Store 4.0 is an attitude, not a technology

E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...

By Lauren Hartzenberg 12 Mar 2018

E-commerce automation and personalisation ushers in new era of retail in SA

With the ceaseless advancement of technology, the retail sector is inescapably looking down the barrel at change. Serious change...

By Chad Fichardt 1 Mar 2018

Black Panther to inspire beauty trends in 2018

The heavily anticipated superhero movie Black Panther hit the screens on 12 February 2018, after being predicted to become the biggest ever Marvel film...

By Roshida Khanom 22 Feb 2018

How 'brand you' came to be

Dale Carnegie's line from his bestseller book 'How to Win Friends and Influence People' rings especially true in the retail sector...

By Gary Mortimer 22 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'

THE HAGUE, Netherlands - Anglo-Dutch consumer giant Unilever, one of the world's largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help "create division" in society...

13 Feb 2018

#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...

1 Feb 2018

#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

Hijab model pulls out of L'Oreal campaign over Israel tweets

PARIS - British model Amena Khan, who had been chosen by L'Oreal to appear in an advertising campaign in Britain, has pulled out over accusations she made anti-Israeli comments in a series of old tweets...

23 Jan 2018

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Toys 'R' Us packs up its playroom in the US

Toys 'R' Us Inc. is going out of business, shutting all of its 735 toy stores and Babies 'R' Us stores in the US after a failed turnaround. Approximately 33,000 jobs are expected to be affected by the liquidation.

By Lauren Hartzenberg 1 day ago

Donatella Versace says label will stop using fur in products

LONDON, England - Donatella Versace has said her family's luxury fashion label will no longer use real furs in its products, according to an interview with a British magazine.

1 day ago

Why the e-cigarette industry needs global regulations

The e-cigarette industry has been increasingly viewed as one of the most disruptive changes in the tobacco market, with vapes now commonly perceived as an alternative to traditional tobacco products.

By Tanusree Jain 8 Mar 2018

Coca-Cola to launch its first alcoholic drink in Japan

NEW YORK, US - Coca-Cola plans to launch its first ever alcoholic drink in Japan, in a surprising departure for a US company identified with cola and other non-alcoholic beverages.

8 Mar 2018

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