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A festival of African creativity launched by Absolut

Capitalising on the success of its One Source campaign, Absolut Vodka has launched a festival of African creativity in 2018...

5 Dec 2017

Imagining the possibilities of an Africanised Black Friday

Black Friday has come and gone, with popular consumer products ranging from food items and electronic devices to furniture items flying off the shelves at bargain prices.

By Vincent Magwenya 28 Nov 2017

Black Friday gets claws into SA's net shoppers

No country embraces Black Friday more than South Africa, if international discounts website picodi.com's statistics are anything to go by...

By Wendy Knowler 24 Nov 2017

Google Shopping showing exponential growth for early adopters

Google Shopping is making its mark, with some retailers showing a return on investment percentages measured in the thousands...

By Adriaan Strydom 6 Nov 2017

#EntrepreneurMonth: Fashion meets chocolate in Rich Factory-Aero collaboration

With its unique silhouettes and colourful African prints, Rich Factory designs demand attention. The creative force and founder of the brand is Zambian-born, South Africa-dwelling Rina Chunga...

By Lauren Hartzenberg 6 Nov 2017

Brands do not market effectively to women in Africa

Over 75% of marketers say their advertising doesn't resonate with African women...

2 Nov 2017

MySidekick shopping app launches across SA

South African startup MySidekick has launched its free Android-based shopping app across the country, offering users special deals from retailers such as Clicks, Dis-Chem and Volpes...

By Tom Jackson 1 Nov 2017

Tailoring the customer experience boosts online sales

Annual online retail or "e-tail" sales now exceed $19 billion in Canada, AUS$21 billion in Australia, US$410 billion in the United States and US$1 trillion in China...

By Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017

Phygital: The new retail marketing playground

Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too...

By Jainita Khatri 26 Oct 2017

#ShopperMarketing: A winning omni-channel approach

Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision...

By Stefan Abro 26 Oct 2017

#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. Here are some key considerations to bear in mind when launching a digital shopping portal...

By Bradley Elliott, Issued by Platinum Seed 25 Oct 2017

#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

By Charlene Olivier 25 Oct 2017

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase...

By Gill Randall 24 Oct 2017

#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...

By Dave Nemeth 24 Oct 2017

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International

Wines and their labels: Crafting narratives that speak to us

Marketing professionals often consider packaging to be a product's primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect.

By Franck Celhay 3 days ago

Lizi's granola to join Pioneer Foods brand stable

Pioneer Foods has announced plans to buy UK-based granola brand Lizi's. The FMCG giant is the manufacturer of a number of household breakfast cereals including Weet-Bix, ProNutro and Bokomo Corn Flakes.

3 days ago

European market could offer diversification for SA's SMEs

According to the 2017 Ventureburn Startup Survey, only 5% of South African startups focus their attention on the European market despite South Africa's Trade, Development and Co-operation Agreement (TDCA) with the EU.

13 Dec 2017

Steinhoff shares dive on suspected fraud

Steinhoff International's share price continued to plummet in heavy trade on Wednesday as fears mounted of long drawnout investigations by regulatory authorities in Europe, the US and locally in SA.

7 Dec 2017

Amazon claims record-breaking Australia launch

SYDNEY - Amazon's Australia launch was the company's biggest-ever opening day for orders, the US giant said on Wednesday, but some shoppers were underwhelmed by the range of goods and prices on offer.

7 Dec 2017

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