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The who, what and why of the Ugandan Knuckles meme

The internet is an odd and confusing place, and the gaming world's latest meme is solid proof of this...

By Andy Walker 1 day ago

#BizTrends2018: Putting the 'I' in live.

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...

By Mike Sharman 11 Jan 2018

Consumer Electronics Show introduces Africa Tech Now

Africa Tech Now, the first Africa-dedicated event at the Consumer Electronics Show aims to showcase the African innovation ecosystem, positioning Africa as a major actor in digital transformation...

11 Jan 2018

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

#BizTrends2018: Death to the influencer - a shift in word-of-mouth marketing

Influencer. The dirty word of 2017. It's interesting how the landscape shifts so quickly and in such a short period of time...

By Samantha Wright 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR

2018 is going to be an incredible year for personalised advertising, robots taking over and your car knowing when you need milk...

By Bianca Quinn-Diavastos 8 Jan 2018

#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

#BizTrends2018: Refocus on the business of advertising

For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X...

By nicole glickman 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018...

By Paula Raubenheimer 8 Jan 2018

#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

#BizTrends2018: Five Predictions for media

The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions...

By Lisa Macleod 8 Jan 2018

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International

YouTube toughens rules regarding which videos get ads

SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content.

5 hours ago

Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week.

10 hours ago

ADC juries for four design categories announced

NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards.

1 day ago

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

UK's Guardian daily goes tabloid to cut costs

LONDON - Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs.

1 day ago

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