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How to embrace AI in emerging markets like Africa

How will Artificial intelligence (AI) change the way we conduct business in Africa and will it make people redundant or irrelevant when it comes to jobs on the continent?

By Tyler Golato and Rob Green 2 days ago

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 2 days ago

Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 3 days ago

E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?...

By Fiona Brauns 3 days ago

Why African banks must work with fintech startups

The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...

By Tom Jackson 13 Apr 2018

#OneShow2018: Mobile finalists revealed!

Finalists in the 'mobile' category have been revealed for One Show 2018, with three SA agencies and 1 African entry, featuring a South African production company, making the grade...

13 Apr 2018

Ghana's Kudobuzz makes second acquisition of year

Ghanaian startup Kudobuzz has made its second acquisition of the year, purchasing RetailTower, an e-commerce product that allows merchants to list their products across multiple shopping engines...

By Tom Jackson 12 Apr 2018

Innovate Ventures Accelerator in Somaliland calls for applications

Applications are now open for the third cycle of the tech accelerator Innovate Ventures Accelerator, based in Hargeisa, Somaliland. This year's programme will accept 12 startups and will invest up to $30,000...

12 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

Publiseer shortlisted for Startupbootcamp FastTrack and partners with Caketunes

Publiseer, a Nigerian digital publisher, has emerged as one of the ten startup companies shortlisted for the Startupbootcamp FastTrack and has partnered with music production and beat distribution company, Caketunes...

4 Apr 2018

How the internet is reshaping World Heritage and our experience of it

Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site...

By Cristina Garduño Freeman 29 Mar 2018

These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

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