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Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 2 days ago

Thomson Reuters launches Eikon mobile app in Africa

Thomson Reuters has announced the launch of the Thomson Reuters Eikon mobile app to give their customers in Africa access and instant connection to financial analysis...

2 days ago

#IABDigitalSummit2018: The ultimate 'state of the industry' event

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

By Leigh Andrews 2 days ago

The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 3 days ago

Emerging technologies harnessed for economic development of Africa

An African Union high level panel on emerging technologies is to meet at #AIS2018 in Kigali, June 6-8, 2018...

3 days ago

DSTV and GOtv fight for their lives in Nigeria

The Federal Government in Nigeria notified the management of MultiChoice DSTV/GOtv that their operations in Nigeria will come to an end in 2019 as their license expires June next year...

3 days ago

Why analogue values are the future for digital strategies

Roxanne Marais unpacks why she thinks analogue values are the future for digital strategies...

By Roxanne Marais 14 Feb 2018

11 valuable lessons from 11 wonder women in digital

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

By Carmen Murray 14 Feb 2018

Safaricom launches music streaming service

Safaricom has announced the launch of their streaming service in Kenya...

14 Feb 2018

Google takes on Snapchat with its own 'Stories' format

PARIS, France - Google launched its own "stories" format on Tuesday to compete with Snapchat and Instagram with image-driven news articles aimed at mobile phone and tablet users...

14 Feb 2018

Digital revolution holds bright promises for Africa

Turning a digital divide into dividends will require effort in Africa, but the rewards are great...

By Eleni Mourdoukoutas 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

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International

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy.

By John Sinclair 2 days ago

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix. The report, announced recently by Razors Edge Business Intelligence, analyses the loyalty programmes operated by the UK's top 350 retailers, 48 loyalty programmes in all.

2 days ago

Shortlist for 2018 AME Awards announced

The shortlist for the 2018 New York Festivals AME Awards has been announced.

2 days ago

A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus 'The Maltese Falcon' Brewster 16 Feb 2018

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

A new programme called the Young Ones Design Brief has been launched from a partnership between The One Club for Creativity, with global peace organisation PartnersGlobal and the United Nations' Together initiative.

16 Feb 2018

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