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<category>OOH news - Africa</category>
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<title>Daily OOH industry news in Africa</title>
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<pubDate>Sun, 25 Oct 2026 08:01:08 +0200</pubDate>
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	<title>Non-official Fifa brands score with reverse ambush marketing</title>
	<link>https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a</link>
	<description>Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship.</description>
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	<pubDate>Mon, 20 Jul 2026 11:31:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>Adidas shifts $512m global media account to new agency</title>
	<link>https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a</link>
	<description>Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.</description>
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	<pubDate>Mon, 06 Jul 2026 09:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>Global Effie Index: 2025’s most effective marketers, brands and agencies</title>
	<link>https://www.bizcommunity.com/article/global-effie-index-2025s-most-effective-marketers-brands-and-agencies-064375a</link>
	<description>The top-most effective marketers in the world, according to the   2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestl&amp;#233;.</description>
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	<pubDate>Wed, 17 Jun 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity</title>
	<link>https://www.bizcommunity.com/article/marketers-are-the-observers-of-humanity-067105a</link>
	<description>“We’re living through one of the strangest and most transformative periods in modern history. Technology is shifting. Culture is shifting. Attention is shifting. Identity is shifting. Even our relationship with reality feels like it’s changing in real time.”</description>
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	<pubDate>Fri, 05 Jun 2026 09:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>Supersport's Fifa World Cup Sleep can wait campaign launches</title>
	<link>https://www.bizcommunity.africa/article/supersport-fifa-world-cup-sleep-can-wait-campaign-launches-625411a</link>
	<description>In the first collaboration between BETC (Canal+’s long-standing partner for 40 years) and a brand from the MultiChoice Group,  SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026.</description>
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	<pubDate>Mon, 11 May 2026 11:49:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>#CannesLions2026 | Increased representation from Africa on shortlisting juries</title>
	<link>https://www.bizcommunity.africa/article/increased-representation-from-africa-on-shortlisting-juries-847603a</link>
	<description>The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa, including from top marketers such as VW’s Bridget Harpur and EcoBank’s Oriane Canfrin, to some of the continent's best creatives, from South Africans Bananas’  Justin Gomes to The Odd Number’s Thabang Manyelo, Kenya’s Twotone Global’s Gil Kemami, and Nigeria’s Omawumi Ogbe of GLG Communications.</description>
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	<pubDate>Fri, 08 May 2026 12:10:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>Alliance Media expands in Uganda with Brandit Outdoor deal</title>
	<link>https://www.bizcommunity.com/article/alliance-media-expands-in-uganda-with-brandit-outdoor-deal-958144a</link>
	<description>International out-of-home (OOH) company Alliance Media has completed the acquisition of Brandit Outdoor, a Kampala-based outdoor advertising operator.</description>
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	<pubDate>Thu, 07 May 2026 10:37:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>Bizcommunity repositions for the future</title>
	<link>https://www.bizcommunity.com/article/bizcommunity-repositions-for-the-future-170456a</link>
	<description>From today, you may notice a subtle new look on Bizcommunity’s interfaces: A fresh new typographic treatment joins the iconic nine-dot logo grid, designed to represent the links and connections forged within South Africa’s business communities.</description>
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	<pubDate>Wed, 01 Apr 2026 12:13:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>#CannesLions2026: Creative Country 2026 awarded to France</title>
	<link>https://www.bizcommunity.com/article/creative-country-2026-awarded-to-france-517660a</link>
	<description>France is the Cannes Lions 2026 Creative Country of the Year Award.</description>
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	<pubDate>Wed, 18 Feb 2026 09:43:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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	<title>The Loeries Official Rankings 2025, Joe Public dominates top spots</title>
	<link>https://www.bizcommunity.com/article/the-loeries-official-rankings-2025-joe-public-dominates-top-spots-951574a</link>
	<description>The Loeries Official Rankings 2025 have been announced.</description>
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	<pubDate>Mon, 02 Feb 2026 12:14:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/70.html">Bizcommunity Out of Home Africa</source>
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