https://www.bizcommunity.com/MarketingTrends Africa news 15 Marketing news - Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/MarketingTrends en-us Sun, 25 Oct 2026 15:19:55 +0200 https://www.bizcommunity.com/article/biztrends2026-tom-kaneshige-on-how-cmos-seized-strategy-in-an-age-of-chaos-950774a Every few years, talking heads lament the chief marketing officer role as too tactical, too soft, too replaceable. Yet marketing leadership keeps reappearing, albeit under more pressure and more scrutiny. The truth is that the CMO role is being rewritten in real time to match a world that no longer behaves predictably. 1-264944 Thu, 22 Jan 2026 08:00:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/africa-will-ignite-what-is-next-738932a Africa is sitting on the world’s greatest creative advantage, and most people still underestimate it. Globally, marketers are spending billions on martech and AI. Worldwide spend is projected to pass $200bn by 2027, and marketing teams now invest close to a third of their budgets in technology. Yet almost every study says the same thing: organisations only use about half of what they buy. 1-264862 Mon, 19 Jan 2026 10:48:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.africa/article/while-marketing-talks-about-innovation-africa-built-it-950134a For decades, marketing has operated at a safe distance from the people it claims to understand. We built an industry around panels, delayed surveys and statistical models. We inferred behaviour. We averaged sentiment. We flattened nuance. We imported global assumptions and applied them locally not because they were right, but because they were available. And for a long time, we told ourselves that was good enough. It isn’t anymore. 1-264804 Fri, 16 Jan 2026 09:15:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/10-marketing-trends-for-2026-174056a As marketing enters a new era shaped by rapid technological evolution, Kantar’s 2026 Marketing Trends report reveals how creativity, inclusivity, and targeted technology will define success. From AI agents and algorithm-driven recommendations to inclusive innovation and micro-community engagement, the report outlines ten pivotal shifts that will challenge brands to balance cutting-edge tools with authentic human connection. 1-263408 Tue, 18 Nov 2025 08:51:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/3-media-and-creative-measurement-trends-from-warc-140086a The Future of Measurement 2025, a Warc report, explores the latest emerging trends in media and creative measurement with a focus on the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. 1-257458 Fri, 09 May 2025 09:00:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/Article/196/678/245086.html This exclusive #BizTrends2024 interview is with the award-winning strategic forecaster, Nicola Cooper. 1-245086 Thu, 11 Jan 2024 11:54:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/Article/196/868/241938.html Marketers in South Africa are being urged to tap into the country's vibrant culture to elevate their brands to global prominence. This call to action was emphasised by Ciko Thomas, Nedbank's group managing executive for retail and business at the Nedbank IMC Conference held last Friday. 1-241938 Mon, 18 Sep 2023 11:28:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/Article/196/12/241515.html Entravision in Africa has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match. 1-241515 Fri, 01 Sep 2023 10:54:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/Article/196/424/224754.html It is empathetic trend research that changes data to insights, which tells stories for the greater good as opposed to the binary of data. 1-224754 Tue, 08 Feb 2022 14:13:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/Article/196/678/224523.html As with most industries, current trends are either driven by the pandemic, or in response to it. As intermediaries, the IAS has noted some interesting shifts in the way marketers and agencies have surfed the various waves as they rolled in, and how they're looking to stay on the crest in 2022 and beyond. 1-224523 Mon, 31 Jan 2022 08:00:00 +0200 Bizcommunity Marketing Africa