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<category>Sponsorship news - Africa</category>
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<pubDate>Thu, 22 Oct 2026 15:56:31 +0200</pubDate>
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	<title>WPP results beat analyst forecasts, sees shares jump up</title>
	<link>https://www.bizcommunity.com/article/wpp-results-beat-analyst-forecasts-sees-shares-jump-up-745222a</link>
	<description>WPP has posted first-half results that beat analyst forecasts on revenue, organic growth and profit margins, leading to a jump of as much as 30.2%  in WPP shares - its highest intraday level since September 2025.</description>
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	<pubDate>Thu, 06 Aug 2026 10:26:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>Non-official Fifa brands score with reverse ambush marketing</title>
	<link>https://www.bizcommunity.com/article/non-official-fifa-brands-score-with-reverse-ambush-marketing-856123a</link>
	<description>Ambush marketing has become a strategy in an era where social media rewards wit over media spend, as some clever campaigns at the recent Fifa World Cup demonstrate, showing how creativity and earned media can compete with hundreds of millions of dollars in official sponsorship.</description>
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	<pubDate>Mon, 20 Jul 2026 11:31:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>Adidas shifts $512m global media account to new agency</title>
	<link>https://www.bizcommunity.com/article/adidas-shifts-512m-global-media-account-to-new-agency-175556a</link>
	<description>Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.</description>
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	<guid isPermaLink="false">1-269608</guid>
	<pubDate>Mon, 06 Jul 2026 09:54:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity</title>
	<link>https://www.bizcommunity.com/article/marketers-are-the-observers-of-humanity-067105a</link>
	<description>“We’re living through one of the strangest and most transformative periods in modern history. Technology is shifting. Culture is shifting. Attention is shifting. Identity is shifting. Even our relationship with reality feels like it’s changing in real time.”</description>
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	<guid isPermaLink="false">1-268717</guid>
	<pubDate>Fri, 05 Jun 2026 09:00:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>The Pitcher Awards celebrate African creativity with inaugural success for Mozambique</title>
	<link>https://www.bizcommunity.africa/article/the-pitcher-awards-celebrate-african-creativity-with-inaugural-success-for-mozambique-734112a</link>
	<description>The Pitcher Awards 2026 winners have been announced, with agencies from Kenya and Mozambique winning Grands Prix.</description>
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	<pubDate>Mon, 01 Jun 2026 10:29:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>Ogilvy and Promise top One Show ME &amp; Africa rankings</title>
	<link>https://www.bizcommunity.com/article/ogilvy-and-promise-top-one-show-me-africa-rankings-067645a</link>
	<description>Ogilvy South Africa Cape Town has been named Middle East &amp; Africa Agency of the Year and Promise Johannesburg ME &amp; Africa Independent Agency of the Year in The One Show Global Creative Rankings.</description>
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	<guid isPermaLink="false">1-268207</guid>
	<pubDate>Tue, 19 May 2026 08:30:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>Supersport's Fifa World Cup Sleep can wait campaign launches</title>
	<link>https://www.bizcommunity.africa/article/supersport-fifa-world-cup-sleep-can-wait-campaign-launches-625411a</link>
	<description>In the first collaboration between BETC (Canal+’s long-standing partner for 40 years) and a brand from the MultiChoice Group,  SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026.</description>
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	<pubDate>Mon, 11 May 2026 11:49:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>#CannesLions2026 | Increased representation from Africa on shortlisting juries</title>
	<link>https://www.bizcommunity.africa/article/increased-representation-from-africa-on-shortlisting-juries-847603a</link>
	<description>The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa, including from top marketers such as VW’s Bridget Harpur and EcoBank’s Oriane Canfrin, to some of the continent's best creatives, from South Africans Bananas’  Justin Gomes to The Odd Number’s Thabang Manyelo, Kenya’s Twotone Global’s Gil Kemami, and Nigeria’s Omawumi Ogbe of GLG Communications.</description>
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	<guid isPermaLink="false">1-267939</guid>
	<pubDate>Fri, 08 May 2026 12:10:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>No surprises in WPP Q1 results</title>
	<link>https://www.bizcommunity.com/article/no-surprises-in-wpp-q1-results-392798a</link>
	<description>WPP has reported a Quarter 1 performance consistent with expectations and guidance provided in the preliminary results in February.</description>
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	<guid isPermaLink="false">1-267663</guid>
	<pubDate>Tue, 28 Apr 2026 11:36:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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	<title>Publicis outperforms industry, confirms growth guidance for 2026</title>
	<link>https://www.bizcommunity.com/article/publicis-outperforms-industry-confirms-growth-guidance-for-2026-170706a</link>
	<description>Announcing its Q1 2026 results, Publicis showed a very strong start to the year, outperforming the industry for almost 20 quarters in a row, despite the volatile macro environment.</description>
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	<pubDate>Tue, 14 Apr 2026 13:22:00 +0200</pubDate>
	<source url="https://www.bizcommunity.com/rss/410/48.html">Bizcommunity Sponsorship Africa</source>
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