https://www.bizcommunity.com/410/423.html Africa Marketing news 15 Marketing news - Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/410/423.html en-us Tue, 10 Nov 2026 07:06:06 +0200 https://www.bizcommunity.com/article/africas-noise-could-hold-the-next-big-business-idea-639601a More than 70 delegates gathered in Lagos in mid-October to explore how Africa’s cultural intelligence, consumer insights and creative ingenuity can unlock new opportunities for business. 1-273101 Thu, 05 Nov 2026 08:56:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/summit-explores-how-african-creatives-can-monetise-their-work-070845a The Africa Creator Economy 2.0 reveals that 60% of African creators earn less than 100$ per month from their digital work, highlighting the gap between growing an audience and generating sustainable income from creative work. 1-272907 Thu, 29 Oct 2026 08:30:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/brands-dont-compete-in-categories-they-compete-in-culture-636461a How Kantar learned to measure the thing marketers could always feel but never prove. Culture is not fluffy. For the first time we can measure its impact on brand growth. 1-272911 Wed, 28 Oct 2026 09:16:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/ogilvy-namibia-ceo-megan-pritchard-the-industry-has-changed-the-responsibility-hasnt-303508a When Ogilvy Namibia opened its doors in 1996, the industry looked almost nothing like it does today. The fundamentals of building a great brand have changed far less than we’d like to think. 1-272853 Mon, 26 Oct 2026 11:05:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/google-sa-kabelo-makwane-in-africa-a-phone-is-a-pocket-pc-858063a From an adtech or martech perspective, how can marketers shift from how they used to market to how they now need to reach consumers in a digital space? This is the question Google South Africa's country director, Kabelo Makwane, addressed at the recent Nedbank IMC conference. 1-272849 Mon, 26 Oct 2026 09:59:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/provoke-media-sabre-awards-close-for-entries-this-week-525060a Provoke Media’s Sabre Awards competitions for Africa, Australia & New Zealand, and MENAT have an early deadline of 16 October 2026, which is fast approaching. 1-272526 Wed, 14 Oct 2026 10:28:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/dentsu-africa-and-blitz-formalise-partnership-after-years-of-collaboration-070635a Dentsu Africa has strengthened its presence in Southern Africa through the signing of an affiliate partnership agreement between dentsu Zambia and Blitz Interactive Agency Limited, one of Malawi's leading independent marketing and communications agencies. 1-272297 Tue, 06 Oct 2026 11:23:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/net-75-of-marketers-plan-to-increase-investment-in-ai-visibility-including-ads-303668a Kantar’s annual Media Reactions study shows marketers are betting on AI, but many remain uncertain they have the right media mix or right data to deliver growth. 1-272093 Tue, 29 Sep 2026 10:48:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/pepsicos-mirinda-brings-smile-delivery-service-to-uganda-525820a As consumers navigate rising living costs, higher petrol prices and an increasingly negative news cycle, brands are looking for ways to create more meaningful moments of connection. 1-272056 Mon, 28 Sep 2026 09:56:00 +0200 Bizcommunity Marketing Africa https://www.bizcommunity.com/article/inside-the-gerety-grand-jury-winners-2026-story-telling-makes-an-impact-520710a A recent panel discussion saw members of the Gerety Grand Jury talk about this year's winning work, offering some insights on what made these pieces so remarkable. 1-271866 Mon, 21 Sep 2026 10:28:00 +0200 Bizcommunity Marketing Africa