https://www.bizcommunity.com/410/19.html Africa Marketing Research news 15 Research news - Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/410/19.html en-us Sat, 24 Oct 2026 23:40:18 +0200 https://www.bizcommunity.africa/article/kantar-announces-leadership-changes-for-its-west-east-and-central-africa-business-186846a Kantar announced important updates to its leadership team across West, East and Central Africa (WECA) and Kantar Africa Insights, strengthening its leadership as brands across the region look to turn data and intelligence into faster, sharper growth decisions. 1-271398 Wed, 02 Sep 2026 13:42:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.com/article/south-africas-most-valuable-brands-add-14bn-to-their-value-as-mtn-reclaims-the-no1-spot-634251a Financial and telecom brands dominate the 2026 Kantar BrandZ Top 30, connecting the country in meaningful ways; WeBuyCars makes its debut after revolutionising the used car market 1-270271 Tue, 28 Jul 2026 13:19:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.com/article/cmos-struggle-with-fragmented-frankenstack-environments-and-integration-challenges-856173a Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment. 1-270079 Wed, 22 Jul 2026 10:53:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.com/article/marketers-are-the-observers-of-humanity-067105a “We’re living through one of the strangest and most transformative periods in modern history. Technology is shifting. Culture is shifting. Attention is shifting. Identity is shifting. Even our relationship with reality feels like it’s changing in real time.” 1-268717 Fri, 05 Jun 2026 09:00:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.africa/article/africa-200-ranking-reflects-growing-confidence-of-pan-african-brands-067915a South African brands dominate the Africa 200 2026 report by Brand Finance, accounting for 71% of total brand value, with 104 brands worth $44.6bn. Africa’s top 200 brands have grown by 11% to reach a combined value of $62.6bn in 2026, driven by strong performance across the banking, telecoms, and retail sectors. 1-268427 Tue, 26 May 2026 07:03:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.com/article/the-kantar-brandz-most-valuable-global-brands-2026-956934a AI propels global brands to unprecedented growth 1-268104 Thu, 14 May 2026 11:23:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.com/article/why-ai-alone-doesnt-deliver-growth-it-needs-human-marketers-281677a The CMO Council's latest research report, Marketing’s Power Partners: AI and the Human Essence — How to Enable Success in the Age of AI, uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not. 1-267680 Wed, 29 Apr 2026 08:30:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.com/article/bizcommunity-repositions-for-the-future-170456a From today, you may notice a subtle new look on Bizcommunity’s interfaces: A fresh new typographic treatment joins the iconic nine-dot logo grid, designed to represent the links and connections forged within South Africa’s business communities. 1-267008 Wed, 01 Apr 2026 12:13:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.com/article/fifa-world-cup-2026-drives-105bn-ad-surge-but-with-diminshed-impact-288357a While the 2026 Fifa men’s World Cup, expected to inject $10.5bn into the ad market, will be the biggest in the tournament’s history, the World Cup’s measurable contribution to ad growth appears to be weakening, says Warc Media’s latest global advertising trends study. 1-266790 Thu, 26 Mar 2026 10:00:00 +0200 Bizcommunity Research Africa https://www.bizcommunity.africa/article/the-man-behind-africa-first-ai-powered-media-monitoring-network-844723a The founder of Social Light, an African media monitoring company that is building the continent's first AI-powered media monitoring platform, Tony Mautsu, is a Forbes 30 under 30 alumnus, but his story starts years before this, with 3 am mornings, lighting fires to warm water for a private school his parents could barely afford. 1-266409 Fri, 13 Mar 2026 08:00:00 +0200 Bizcommunity Research Africa