https://www.bizcommunity.com/410/14.html Africa Direct Marketing news 15 Direct Marketing news - Africa https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/410/14.html en-us Mon, 26 Oct 2026 06:54:21 +0200 https://www.bizcommunity.com/article/why-keeping-your-customers-is-now-the-smartest-growth-strategy-067225a South African consumers are spending more carefully than ever. Inflation, high interest rates and economic uncertainty have changed how people decide where to spend their money, and how loyal they stay to the brands they choose. For businesses, this shift has a direct consequence: acquisition is getting harder and more expensive, while the customers you already have are becoming your most valuable asset. 1-268837 Wed, 10 Jun 2026 08:47:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/article/your-customers-know-when-youre-faking-it-845873a How to keep your human voice alive in a world of automated emails. 1-268179 Wed, 20 May 2026 10:17:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/article/why-relevance-not-reach-is-the-real-driver-of-email-performance-170466a For years, the conversation around email marketing has focused on volume: more campaigns, more sends, more touchpoints. But that thinking misses the real challenge. Most brands do not have an email frequency problem. They have a relevance problem. 1-267088 Tue, 07 Apr 2026 14:02:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/article/bizcommunity-repositions-for-the-future-170456a From today, you may notice a subtle new look on Bizcommunity’s interfaces: A fresh new typographic treatment joins the iconic nine-dot logo grid, designed to represent the links and connections forged within South Africa’s business communities. 1-267008 Wed, 01 Apr 2026 12:13:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/article/all-about-you-putting-you-in-youth-month-on-biz-362078a Over the next few months, the Biz editorial calendar will be heating up as we get behind our annual lineup of Content Features, ideal for both content contributors and sponsors! 1-257303 Tue, 20 May 2025 16:51:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/article/adforum-summit-includes-key-meeting-with-omnicom-advertising-group-leadership-039795a The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025, with one of the key meetings with the leadership of Omnicom Advertising Group, who will be updating attendees on the merger between themselves and IPG, along with the anticipated outcomes. 1-257377 Tue, 06 May 2025 10:48:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/article/cannes2025-awarding-juries-include-20-creatives-from-africa-706752a Cannes Lions 2025 juries include 20 African creatives, including Audio & Radio jury president, Xolisa Dyeshana, chief creative officer, Joe Public and Andisa Ntsubane, the managing executive for brand, marketing, and communications for Vodacom Group Africa, the first African to sit on the Titanium jury. 1-257142 Wed, 23 Apr 2025 10:46:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/article/why-over-350-organisations-share-their-news-via-a-biz-press-office-038865a Bizcommunity is your leading partner in business communications. Company and organisational news shared via our Press Office holders provides media coverage within a dedicated and trusted business-to-business environment. 1-250967 Mon, 19 Aug 2024 13:20:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/Article/196/11/221992.html We've seen your agency, your client brands, your production companies, on the awards tables, but we're curious to know more... 1-221992 Wed, 10 Nov 2021 13:27:00 +0200 Bizcommunity Direct Marketing Africa https://www.bizcommunity.com/Article/196/423/221660.html Today's discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of millennials stress the importance of value alignment. When values don't align, customers will shift quickly and are not afraid to permanently boycott brands because of their stance on issues. 1-221660 Tue, 02 Nov 2021 09:53:00 +0200 Bizcommunity Direct Marketing Africa