Campaign Optimisation Manager

Job description

Purpose of role:

The Campaign Optimisation Manager is responsible for planning, executing, and refining high-impact, data-led campaigns that drive customer acquisition, retention, engagement, and repayment. Sitting within the Decision Analytics team, this role serves as the vital link between data insights and business action — ensuring that predictive models and audience insights are translated into real-world campaigns with measurable impact.

You’ll thrive in this role if…

• Are energised by turning insights into action.
• Are comfortable collaborating across data teams, product, sales, and marketing.
• Understand the nuances of timing, targeting, and messaging in multi-channel campaigns.
• Have strong follow-through and love seeing results in dashboards.
• Can juggle multiple priorities while maintaining compliance and precision.

What You’ll Do (and what success looks like)

Translate data into execution

• Work with data teams and analysts to turn models into audience segments (e.g. demographics, behaviour, credit profiles, engagement history).
• Collaborate with Product, Sales, and Marketing to define campaign objectives that tie directly to business value.

Success = Campaign briefs that are data-led, operationally feasible, and commercially meaningful.

Coordinate multi-channel campaign delivery

• Launch campaigns through SMS, email, app, field, or contact centre — based on channel uplift modelling.
• Manage calendars, track dependencies, and liaise with relevant teams to ensure timely execution.

Success = Campaigns go live on time with clear traceability and strong cross-team alignment. 

Monitor and adjust in real-time

• Track key metrics daily (uptake, conversion, repayment, opt-outs, etc.).
• Adjust segments, timing, or messaging based on campaign performance data.
• Provide clear reporting to management with insights and recommendations.

Success = High responsiveness to underperformance and consistent improvements in ROI.

Drive learning and continuous improvement

• Run structured experiments (e.g. A/B tests, send-time optimisation).
• Feed insights back to the Decision Analytics team to improve targeting models.

Success = Each campaign increases collective intelligence and sharpens future execution. 

Ensure compliance and auditability

• Ensure all campaigns follow data privacy, consent, and opt-out rules.
• Maintain documentation and version control of campaign configurations and cohorts.

Success = Fully auditable processes with zero compliance breaches.



Core Competencies

• Customer & Commercial Insight – Understands user needs, behaviour patterns, and value levers.
• Analytical Execution – Turns dashboards, reports, and models into real-time decisions.
• Cross-Functional Collaboration – Works well with analysts, marketers, tech, and sales teams.
• Experimentation Mindset – Designs, runs, and interprets structured experiments.
• Attention to Detail – Maintains compliance and documentation in fast-moving campaign cycles.
• Adaptability – Comfortable operating in ambiguity with changing priorities.

Skills & Knowledge

• Strong understanding of segmentation, clustering, and targeting.
• Working knowledge of SAS, SQL, Excel, and campaign management/automation tools.
• Familiarity with CRM systems, SMS/email platforms, and analytics dashboards.
• Experience managing campaign calendars and executing across multiple teams.
• Ability to write clear briefs and interpret results analytically.

Experience & Qualifications

• 3–5 years’ experience in marketing operations, CRM, campaign management, or analytics-led execution.
• Prior experience in a data-led or fintech environment is highly advantageous.
• Bachelor’s degree in Marketing, Business, Data Science, or related field preferred

 

Growth Mindset

• Embrace learning agility: continuously grow by learning, unlearning, and adapting to change
• Approach challenges with curiosity and resilience, seeing setbacks as opportunities to improve
• Seek clarity in complexity, break down ambiguity, and drive decision-making through collaboration
• Stay grounded in purpose: understanding how your role, your team, and your delivery outcomes contribute to Shop2Shop’s broader mission to power local trade

*Other Requirements

• We offer a flexible, work-from-home environment — provided you have uninterrupted connectivity and a dedicated, professional work setup at home.

Posted on 27 Nov 10:38, Closing date 26 Jan