Time to put that innovative thinking cap on
In an economic crunch,
the client is king, says Takudzwa Madzikanda, explaining that times have shifted from when the agency held the power to dictate work to the consumer. Reduced marketing budgets globally mean it's now a constant battle against our own competitors for the same, ever-reducing client pool so we need to do something different.
Fittingly, in the first in Douglas Kruger's 'Relentlessly Relevant' series, he shares lessons on
innovation from a Soweto street vendor - we can all learn from this example of true business innovation.
One example of innovative business thinking is the
Safaricom Appwiz Challenge, now in its second month for Kenyan innovators in mobile ICT. Definitely worth the effort as the grand winner will receive a cash grant of Ksh1.5 million, while the first and second runner-up will receive Ksh1 million and Ksh500,000 respectively.
Read on below to find out more...
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Carl Zuckmayer "One half of life is luck; the other half is discipline - and that's the important half, for without discipline you wouldn't know what to do with your luck." Hannah More "Obstacles are those things you see when you take your eyes off the goal." Lloyd Alexander "Optimism is essential to achievement and it is also the foundation of courage and true progress." |
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