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The digital marketing future on our doorstepToday sees the start of our Special Focus on Digital Marketing. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints the fact that digital is more than just another channel, it's the new marketing way, with digital intelligence the new business currency. Sticking with our focus on all things digital, Sophie Baker delves into SEO's 'big brother', search engine marketing and enlists some expert help from Elwyn Dhliwayo, CEO of SEO Specialist, in explaining whether you can have SEO without SEM. Mike Laws, Group Chief Marketing Officer for InTarget, takes things a step further in offering brand champions a helpful nugget: If 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media? Lastly, Peter Ugwu shares interesting Google stats - did you know that 10 million Nigerians visited the internet for the first time in 2014? That's why data-friendly applications such as Trupper, Okada Books, Gidimo and Afrinolly are changing the face of social lives in the country. Digital Africa, here we come... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
Sophie Baker SEM, or search engine marketing is the 'big brother' to SEO. If you've considered getting your business online, you're sure to have heard of it...but what exactly is SEM? How does it work?... Read more >> | Mike Laws Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?... Read more >> | Peter Ugwu Google has disclosed the geometric progressions in the number of internet users in Nigeria, as about 10 million visited the internet for the first time in 2014. Read more >> |
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 | Ann Nurock During Loeries Creative Week Durban, Ann Nurock spoke to Sydney Mbhele, Divisional Executive: Group Marketing at Nedbank about how agencies need to really understand business... read more>> | |
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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Mbula Schoen, Senior Research Analyst at Gartner... read more>> | | |
 | An African civil society or non-governmental organisation will receive the $100,000 ONE Africa Award to continue to amplify the work they are doing on the continent. read more>> | |  | The three-year extension of the pro-bono agreement, signed in 2008 between Standard Bank and the Global Fund, aims to provide better financial tools and skills to organisations implementing programs to fight AIDS, tuberculosis and malaria in Africa. read more>> | |
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 | Visitors to the Open Design Cape Town Festival have supported the social design project 'Tell the World - I am proud to be African', by Heidi Pippan... read more>> | |  | Squad Digital, sub-Sahara Africa's leading digital advertising firm, has been recognised by Global Website Awards, Awwwards, for 'great talent and creativity'of their website read more>> | | |
 | Chidimma C. Okeke President of the Cyber Security Experts Association of Nigeria (CSEAN), Remi Afon, has said there will be a 1.5 million shortfall of cyber security experts by the year 2020. read more>> | | |
 | Issued by African Brains Education and ICT Ministers from a record-breaking 30 countries in Africa will be in attendance at this year's Innovation Africa Summit, taking place in Kampala, Uganda, from 30 September to 2 October... read more>> | |  | Nigerian journalists resident in the coal city of Enugu are in for an exciting digital learning experience as the week-long Airtel Multimedia Journalism Clinic berths in the South East city from Monday, 17 August 2015. read more>> | | |
 | Chikondi Chimala Journalists from Malawi dominated the 2015 SADC Media Awards that were presented Monday at the opening of the 35th SADC Summit heads of state meeting. read more>> | | |
 | Alasdair Muller So what is digital out of home (DOOH) advertising really all about? It's about connecting brands and communities in context, through content and connecting brands and consumers with commerce... read more>> | | |
 | FleishmanHillard South Africa has announced the expansion of its offering in Africa through a newly concluded affiliation agreement with Mediacraft Associates in Nigeria... read more>> | | |
 | Ericsson ConsumerLab has launched a report 'Bringing Families Closer Together' that looks at how families communicate among themselves, whether in person or using various technologies... read more>> | |  | GeoPoll, the world's largest mobile survey platform, and Kantar Media, global leader in media and marketing insights, announce their collaboration on a joint product, Kantar-GeoPoll Media Measurement (KGMM)... read more>> | |  | Erik du Plessis and Neil Higgs The definition of LSMs has changed 5 times in the last 14 years. Did you review your brands' target market? Here's why you should... read more>> | | |
 | Africa's largest food retailer, Shoprite, is opening a new store in the Town of Tete, Mozambique later this year. Property development company, Terrace Africa, confirmed Shoprite as their anchor tenant and indicated that the new shopping centre will also feature many other well-known retailers... read more>> | | |
 | PARIS, FRANCE: A crop of new tech entrepreneurs from Africa and its diaspora are hoping to bridge the continent's growing middle class and booming film industry in a quest to become the "African Netflix". read more>> | | |
 | Nkem Ndem V For the majority of women in Nigeria, entrepreneurship is a necessity. There are no jobs or viable alternative options, however, from writing a business plan to coming up with a name to hiring employees, a start-up can seem overwhelming... read more>> | |  | Leigh Andrews This week, as part of our special focus on women in #WomensMonth, we find out what's really going on behind the selfie with Lerato Mbele. She is presenter of the weekly Africa Business Report on BBC World News, and also African Business correspondent, part of a global team providing extensive coverage for the channel... read more>> | |
| |  | The European Festival of Creativity, Eurobest, which opened for entries late last week, has announced two new categories and the jury presidents... read more>> | |  | SAN FRANCISCO, USA: Google and Twitter announced on Friday their partnership placing tweets in online search results has been extended to desktop... read more>> | | | | | More International | |
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 | Sophie Baker When starting a business, you will need to elect when your fiscal year starts and ends... read more>> | |
| | Africa ComInforma - 17 Nov 2015 to 19 Nov 2015, Cape Town | | | | |
| Zig Ziglar "Motivation gets you going and habit gets you there." Lily Tomlin "The road to success is always under construction." Ken Blanchard "There's a difference between interest and commitment. When you're interested in doing something, you do it only when it's convenient. When you're committed to something, you accept no excuses - only results." |
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