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Marketing & Media Africa

Looking to female business inspiration across the continent

When marketing to millennials, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck.

Something sure to appeal to that market, Mohammed Awal writes about the app developer challenge launched by Airtel in Ghana, designed to encourage start-up developers to build locally but internationally appealing and relevant apps. It's a five-month challenge that reaffirms the company's belief in empowering people.

Then, still on the topic of empowerment and as part of our #WomensMonth special feature, Beverley Klein looks at [#WomenInBiz] making waves across Africa and breaking through the gender barriers to become visionaries, leaders and an inspiration for young women all over the world - find out more about Isis Nyongo and Ory Okolloh from Kenya, as well as Folake Folarin-Coker and Adenike Ogunlesi of Nigeria. An inspiring read, this Women's Month...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Marketing to millennials - selfies, hashtags and retweets

Michele Warbreck

Millennials are self-centred. They love selfies, and hashtags, and sharing all their life moments online. And as they reach their prime working and spending years, brands are now faced with a huge opportunity to appeal to this consumer market...

Read more >>



Ghana: Airtel launches app challenge

Mohammed Awal

Airtel - the world's third largest telecommunication services provider - has launched an app developer challenge designed to encourage start-up developers to build locally but internationally appealing and relevant apps...

Read more >>



[#WomenInBiz] Women making waves across Africa

Beverley Klein

In celebration of Women's Day, these African women are making strides in business across the continent. They've broken through the gender barriers and have become visionaries, leaders and an inspiration for young women all over the world...

Read more >>





Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 143: Radio advertising as a medium with Hailstorm and SPARK media
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Gordon Laws and Louis Raubenheimer and John Bowles... read more>>
Marketing
AFRICA
Identifying your target market

Sophie Baker

Your target market is important when selling or conceptualising your product or service. You need to know who you're selling to. If you know your target market well, you know how to market your product and where it's value lies... read more>>



Digital
BOTSWANA
Botswana: Digital migration taken to people

Sesha Molebatsi

THAMAGA: The Department of Broadcasting Services has embarked on an awareness journey to inform the public about digital migration... read more>>
KENYA
70 percent of Kenyans now have access to the internet

Ken Macharia

The number of internet users in the country jumped by 11.4 percentage points to hit 29.15 million, thanks largely to a steady growth of mobile data subscriptions. read more>>
Education
ZAMBIA
Samsung volunteers build houses and conduct IT training in Zambian village
Thirty-three Samsung Electronic staff volunteers have built houses and conducted IT training in the village of Kabwe, Zambia. They built two houses, donated 31 NotePCs, launched a Solar Powered Internet School (SPIS) and conducted IT training for teachers and students. read more>>
Events & Conferencing
AFRICA
Last chance to register for Highway Africa 2015
The closing date for online registration for Highway Africa 2015 is 15 August 2015. The conference will be held from 30-21 August under the theme 'Journalism and the City'... read more>>
SOUTH AFRICA
Joyce Banda keynote speaker at 2015 Businesswoman of the Year Awards
The first female president of Malawi, Joyce Banda, will deliver the keynote address at the 2015 Businesswoman of the Year Awards (BWASA) on 3 September 2015... read more>>
NIGERIA
Nigeria hosts 9th SME Conference of the Enterprise Development Centre in September
Every year, Enterprise Development Centre brings together its members and other SME stakeholders in both the public and private sector to meet and discuss contemporary issues affecting growing small businesses in Nigeria... read more>>
Media
GHANA
Ghanaian acquisitions for Dentsu Aegis Networks
Dentsu Aegis Network has acquired two leading media buying and planning agencies in Ghana, Adams Media Ghana and Premier Media... read more>>
Mobile
NIGERIA
Mobile internet penetration rises to 88 million

Emma Okonji

Despite the slow broadband penetration in the country, Nigeria still has a steady and impressive growth rate in mobile internet penetration, according to recent statistics released by the Nigerian Communications Commission (NCC). read more>>
SOUTH AFRICA
The four new mobile moments unpacked

Joseph Neusu

Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably... read more>>
Newspapers
ZIMBABWE
Zimpapers makes senior appointments
Zimpapers has announced four senior appointments to fill vacant positions at its head office and the newspaper and radio divisions... read more>>
NIGERIA
Abuja Newspaper Distributors elect new chairman

Eseohe Ebhota

The Abuja Newspapers Distributors Association (ANDA) on Saturday elected Joshua Orogun (South West constituency) as its new chairman after conducting a re-run election... read more>>
Promotions
KENYA
Obama offers over Ksh100bn to SMEs at GES 2015

Richard Mungai

Small and medium enterprises are set to benefit from more than US$1bn (Ksh100.72bn) that has been committed by investors to spur investments around the globe... read more>>
Recruitment
SOUTH AFRICA
[TrendTalk] Will this be your future job title?

Louise Marsland

Are you one of those people who has already created new job titles for yourself, delighting in the opportunity to use the word "Ninja" on your QR-coded/augmented reality, digital pop-up business card?... read more>>
Social Media
KENYA
New Kenyan social media network targets fans of Luo Culture

Baraka Jefwa

A new Kenyan social media network has been launched with the target audience being Luos or fans of the Luo culture... read more>>
TV
AFRICA
DStv's TLC announces search for its first African presenter

All Africa Staff Writer

TLC Entertainment (DStv channel 172) has announced the launch date for TLC's Next Great Presenter, the channel's campaign to find its first local presenter. read more>>
Women's Month
EGYPT
For women, by women - Pink Taxi Egypt

Priya Pitamber

The streets of the sprawling Egyptian capital will soon also add female taxi drivers, catering to female passengers only, to the traffic mix. Pink Taxi Egypt will offer women an alternative in an industry dominated by men... read more>>
International
UNITED STATES
Facebook debuts live video for celebs
SAN FRANCISCO, USA: Facebook announced on Wednesday that it was launching live streaming video to allow actors, musicians and other celebrities a new way to connect with their fans. read more>>
SOUTH AFRICA
Gates richest in tech, as Bezos rises
Microsoft's Bill Gates was the unsurprising leader of the first Forbes list of the richest global tech billionaires, while Amazon founder Jeff Bezos saw his personal fortune surge... read more>>
GERMANY
World Printers Forum Conference will make strong case for print
The keynote speaker at the World Printers Forum 2015 conference on Wednesday 7 October 2015 will be Hermann Petz, CEO of the Austrian newspaper Tiroler Tageszeitung... read more>>
UNITED KINGDOM
New speaker added to 2015 Creative LIAisons
More International
Jobs offered


New events to diarise
5th Telecom CEM, CRM and Loyalty Summit
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

2015 All Africa Business Leaders Awards
ABN Productions - 26 Aug 2015, Lagos | 17 Sep 2015, Nairobi | 1 Oct 2015, Johannesburg | 13 Nov 2015, Johannesburg

18th AutoExpo Africa 2015
Expogroup - 27 Aug 2015 to 29 Aug 2015, Dar-es-Salaam

SEAexpo 2015
C-Major Productions - 4 Sep 2015 to 5 Sep 2015, Johannesburg

Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015, Cape Town

Quotes
Theodore Roosevelt
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Tommy Lasorda
"The difference between the impossible and the possible lies in a person's determination."
Henry van Dyke
"Use what talents you possess: the woods would be very silent if no birds sang there except those that sang best."

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