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Online - the avenue for winning content, readers and researchIf you're ignoring the youth in your marketing campaigns you're in for a big surprise, as African youth account for 65% of the continent's consumer spending, and they read everywhere, all the time - that's according to research from Frukt, an international ad monitoring agency. With this 'read anything, anywhere' mindset in mind, Sibongile Lehloo shares five important tips to creating viral content, keeping in mind that there's an art and a science to creating online content and a campaign that goes viral. That's also why it's important to take your research online, with the rise of the R500 smartphone handset pointing to benefits such as increased speed and reduced cost, as well as improved accuracy and validation of research results. What are you waiting for? Online isn't just the next thing, it's the only thing. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
Half of all Africans are under the age of 20, with those aged 16-34 accounting for 65% of the entire continent's trillion-dollar consumer spending... Read more >> | Sibongile Lehloo There is an art and a science to creating online content and a campaign that goes viral. The art and science are in brands tapping into the psyche of their target audiences whether B2B or B2C... (video) Read more >> | Leigh Andrews Online research isn't just the next thing, it's the only thing. And if you do it right, it's more than just fast and cheap - it gives you accurate, reliable data, even in Africa... Read more >> |
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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Jacqui Maroun, Nic Robertson and Emily Stockden... read more>> | |  | The next Connection Session is here and is happening in Cape Town, at The Breakwater Lodge, Portswood Road, Cape Town on 25 June, with the topic: Will the set-up costs stifle your start-up dream...? read more>> | | |
 | DAKAR, SENEGAL: Visa, a global payments technology company, announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays... read more>> | | |
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 | Manas Kumar Web technology marches on to the drumming sound of various cultures of innovation. With each beat, it makes progress and reforms the way the web is done... read more>> | | |
 | Emma Okonji The organisers of Digital Africa Conference & Exhibition have seen the future of wearable technology, and are leaving no stone unturned in ensuring that more Nigerians key into the new technology... read more>> | | |
 | All Africa Staff Writer European Business Angel Network [EBAN], the pan-European representative for the early stage investor with over 150 member organisations in 50 countries, will send high-powered delegation to attend and support Demo Africa 2015... read more>> | | |
 | Kofi Adu Domfeh from Ghana has been selected as the first place winner of the 2015 APO Energy Media Award... read more>> | | |
 | The latest annual Ericsson's Mobility Report reveals that smartphone subscriptions will double in five years' time, reaching about 6.1 billion subscribers... read more>> | |  | Marion Scher When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media... read more>> | | |
 | Mosima Selekisho Company executives are pragmatic about profit. They may be innovative, but they remain practical, they do what works or has good prospects of working... read more>> | | |
 | Nicci Botha Africa is certainly the next big thing when it comes to trading partners for the US, and the recent reauthorisation of the African Growth and Opportunity Act (AGOA) for another 10 years has just made it even hotter... read more>> | |  | Nicci Botha Whether shopping for something as simple as a pair of jeans or that must-have fashion item, the average consumer doesn't give much thought to where the garment came from... read more>> | | | | | | |
 | Sola Ogundipe In one week at the height of the outbreak of the Ebola Virus Disease, EVD, in West Africa in 2014, Twitter users shared over four billion Ebola-related messages... read more>> | | |
 | Nyasa Times As if to prove to the country that the DPP has learnt nothing from their tragic legacy on poor governance, this week, the Peter Mutharika administration has announced that it will be introducing a new media gagging law... read more>> | | |
 | Issued by Business and Arts South Africa Business and Arts South Africa is strengthening its international engagement with upcoming trips to Mozambique and Zambia that are part of BASA's ongoing commitment to support the development of extensive creative industries... read more>> | | |  | SAN FRANCISCO, USA: Twitter chief executive Dick Costolo is surrendering his post, handing the reins back to co-founder Jack Dorsey as the popular service struggles to boost its ranks of users. read more>> | |  | GENEVA: This year's Africa Fashion Show Geneva (AFSG) promotes Africa's indigenous creativity in fashion and its potential "to create a positive story about Africa"... read more>> | |  | Monika D'Agostino Doing business and doing it well is challenging to begin with, but widening your company's footprint and breaking into new markets is a whole different story... read more>> | | | | | | | | | More International | |
|  | More Matshediso New Partnership for Africa's Development (NEPAD) Heads of State and Government Orientation Committee says Africa has achieved breakthroughs in various sectors, which will in a long term benefit the economy of the continent. read more>> | |  | SHARM EL-SHEIKH: African leaders signed Wednesday a 26-nation free trade pact to create a common market that would span half the continent from Cairo to Cape Town. read more>> | |  | Nthambeleni Gabara MAPUTO: The agreement between South Africa and Mozambique to minimise potential radio frequency interference as a result of migrating from an analogue to a digital broadcasting system was signed on Wednesday. read more>> | | | More Government news | |
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| | | Africa's Big SevenExhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015, Johannesburg VAS AfricaInforma - 30 Jun 2015 to 1 Jul 2015, Johannesburg | | | | |
| Albert Einstein "Imagination is everything. It is the preview of life's coming attractions." Peter Guber "Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work." Josefa Iloilo "We need to reach that happy stage of our development when differences and diversity are not seen as sources of division and distrust, but of strength and inspiration." |
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