Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, Pendoring, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Social Media, Sponsorship, TEDxCapeTown, Trends, TV, Youth Marketing |
Can't read, won't buy... Françoise Henderson says that as Chinese is set to overtake English in 2015 as the biggest language on the internet, with Spanish, Portuguese, Arabic and Russian making rapid inroads, the advantages of a translated website are obvious... Studies by analyst firm Common Sense Advisory has found that 75% of customers prefer buying products in their own language. So, basically, if people can't read or understand your ad, they won't buy your product. In other news, in this week's Loeries Creativity Q&A, we chat to 2014 Cannes Gold winner, Ali Ali, Film Director and Founder of Elephant, Cairo. Jaco Cronje writes about the challenges of doing business in Africa, and Emma Okonji says that in Nigeria, digitally pirated products are on the increase, resulting in financial losses by Microsoft Nigeria, which is worst hit, and the Nigerian government through tax evasion. It is reported that digitally pirated products are estimated to reach N38.4 trillion in 2015. Last but not least, if you missed last week's Biz Takeouts show, listen to the podcast which is now available. That's all from me, have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
Françoise Henderson As Chinese looks set to overtake English in 2015 as the biggest language on the internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, translating your ads... Read more >> | [Issued by The Loeries] In this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Ilse van den Berg chats to Ali Ali, Film Director and Founder of Elephant, Cairo... Read more >> | Jaco Cronje Recently released facts and figures regarding industrial, business and economic growth in Africa paint an optimistic and encouraging outlook. However, to see only a buoyant picture would be exceedingly... Read more >> |
|
| | |
 | Yesterday on the weekly Biz Takeouts Marketing and Media Radio show, show host Warren Harding (@bizWazza) interviewed Emilian Popa, CEO of Groupon SA and Ben Wagner, Head of Native VML. [twitterfall] read more>> | | |
| | | | |
 | Dentsu Aegis Network, headquartered in London, has acquired a majority stake in South African experiential marketing agency, Crimson Room Communications... read more>> | | |
 | As part of its ongoing drive to create dialogue and facilitate knowledge transfer within the corporate social investment and responsibility sphere, Kaelo Engage hosted a breakfast dialogue at the Johannesburg... read more>> | | |
 | Emma Okonji In Nigeria, digitally pirated products are on the increase, resulting in financial losses by Microsoft Nigeria, which is worst hit, and the Nigerian government through tax evasion... read more>> | |  | According to recent research, chief marketing officers (CMOs) and chief information officers (CIOs) should align their efforts in a digital world. read more>> | |  | Cloud services and content aggregation company, Pamoja, states that partnerships are essential if a cloud services ecosystem is to be entrenched and thrive in Africa... read more>> | |  | Online hotel booking platform Jovago has signed a partnership with SimplePay, a web and mobile financial services company based in Abuja, to enable Jovago customers pay for their hotel bookings... read more>> | | |
 | Ujunwa Atueyi Numerous programmes have been unveiled at the Digital Bridge Institute, Oshodi, Lagos, the home of Del-York Creative Academy, for young Nigerian graduates and professionals who seek to explore opportunities in the creative industry. read more>> | | |
 | Charles Brewer At the 2014 US-Sub Saharan Africa Trade and Economic Cooperation Forum (known as the AGOA Forum), which coincided with President Barack Obama's US-Africa Leaders Summit... read more>> | | |
 | Issued by Scan Display Working with a new client, Dodecaedro, Scan Display managed the building of a stand focused on Argentinian products at the recent FILDA (International Fair of Luanda) in Luanda, Angola... read more>> | | |
 | Shane Radford IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite... read more>> | | |
 | Issued by All Amber AppCircus@Mobile Web Africa takes place in Johannesburg on 11 September. Sponsored by Intel, the competition will gather the region's top mobile developers to showcase their latest app creations... read more>> | |  | The MoboFree technological platform is reportedly making buying and selling online easy for all African users - not only via PCs and smartphones, but also via older/feature phones. read more>> | |  | Globally, the pressure is on for cities to become "smart". There is a strong need to invest in information communication technology and socio-economic development, while still effectively managing budgets and... read more>> | |  | Africans have long used technology developed abroad, but now a Kenyan cash transfer network which bypasses banks is being adopted in Europe... read more>> | |  | Brian Gouldie has taken over as CEO of MTN Uganda as of July 2014. Being in his new position for just over a month now, Gouldie is optimistic for what... read more>> | | |
 | Woolworths has acquired the remaining 49% stake in its Zambian business, another step in its African expansion strategy. read more>> | |  | The Cotton On Group has officially launched its regional headquarters in South Africa, cementing its commitment to South Africa as the cornerstone of its operations in the region... read more>> | |  | Michael Wood, Issued by Aperio While the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition... read more>> | | Michael Wood, Issued by Aperio | | |
 | Online marketplace, Kaymu.com.ng, defines omni-channel shopping as the simultaneous use of two channels for shopping purposes and describes the necessary coherence between the different channels to... read more>> | | |
 | In an aim to provide access to a greater number of stations to households across West Africa at a relatively low cost, SES in partnership with CWG, has launched a new digital television platform... read more>> | | |  | SAN FRANCISCO, US: A new generation of Hollywood royalty joined the greats of stand-up comedy Tuesday in hailing Robin Williams, after his apparent suicide. read more>> | |  | SAN FRANCISCO, USA: Twitter has unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform. read more>> | |  | MOSCOW, RUSSIA: On 21 August Saatchi & Saatchi Russia will host a screening of the New Directors' Showcase (NDS) at the Strelka Institute in Moscow. read more>> | | | | | | | | | | | More International | |
|  | Chris Bathembu Southern African leaders have made renewed calls for regional economic integration and cross-border infrastructure development as the Southern African Development Community (SADC) Summit got underway. read more>> | |  | Illegal power connections have come under the spotlight as Eskom's National Electricity Safety Week continues. read more>> | |  | African Bank has been placed under curatorship but it will continue to operate and be open for business, says the Reserve Bank. read more>> | | Linda Ensor | | | | | | | More Government news | |
|  | Ilse van den Berg Mandela Rhodes Place, part of the Three Cities hotel group, is situated opposite the St George's Cathedral in the buzzing heart of the Mother City. Not the average 'hotel feel', Mandela Rhodes Place was born out of the restoration and integration of four historic buildings around a contemporary tower block. read more>> | |  | Brian Berkman Table Mountain, Karoo windmills, diamonds from Kimberly and wave-pounded shores of Cape Town are some of the themes of artwork on The Blue Train - the self-anointed window to the soul of South Africa. read more>> | |  | Henrie Geyser: motoring editor Megane has been flying the Renault colours for a number of years so it comes as no surprise that the French car maker served up some of the same potent abracadabra it has brought to Formula 1 racing when it recently unveiled its latest flagship three-model range destined for local shores. read more>> | |  | Brian Berkman Menlyn Boutique Hotel was initially built as a Cuban diplomatic residence - a good start, on which has been built a real gem of a hotel. read more>> | | Henrie Geyser: motoring editor | |
|
| | | |  | |
| |
| Ralph Marston "Excellence is not a skill. It is an attitude." Flip Wilson "You can't expect to hit the jackpot if you don't put a few nickels in the machine." Unknown "If you can't change the circumstances, change your perspective." |
More quotes Submit a Quote | |
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
|
|
|
|
