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Marketing & Media Africa

Bringing content back to Africa

Mark Tinka reckons that the next phase in the development of Africa's internet infrastructure will see more content and services brought closer to end-users which will result in better performance when accessing web applications, services and content. 90% of African internet content is hosted outside the continent today. Ideally, that figure should be reversed so that 80% or 90% of content is hosted within Africa.

In her BizCareers column, Juliette Attwell gives some advice on what can be quite an uncomfortable topic - when and how to ask for a raise.

If you feel like you need some advice on making your newsletter a must-read, Hansie Smit gives five tips for writing a thrilling newsletter.

Last but not least, if you missed last week's Biz Takeouts show, the podcast, Understanding key consumer trends across the African continent, is now available.

Have a good week!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


AFRICA
All the African Blogger Awards winners
The 2014 African Blogger Awards, described as the first true, impartial measure of the reach, resonance and relevance of an influencer channel, has announced this year's winners. Big congrats to all of you! Read more >>

The Loeries Africa Committee: Nandkishor Buty

Nandkishor Buty was appointed CEO of Ogilvy Africa in 2012 with the responsibility of growing the Ogilvy presence in Africa through acquisitions and greenfield operations across the continent along with managing the local and global Ogilvy & Mather business in the region.

Read more >>

Lack of African audience research holding back TV market

Sylvain Béletre

In Africa, there are a few audience measurement research firms that collect and market television ratings' data. I had a look at the state of the market and the implications of TV audience measurement in Africa.

Read more >>

The Loeries Africa Committee: Yaw Asamoah

With years of experience in the marketing industry, Yaw Asamoah has a strong, in depth knowledge of the marketing environment in West Africa and Africa in general. He founded his first company, Creative Trends in 2004.

Read more >>


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 88: Understanding key consumer trends across the African continent
Last week on the Biz Takeouts Marketing and Media Radio show we chatted to Terry Behan of VWV and Tony Koenderman about the AdReview Awards. [twitterfall] Read more >>

Media Freedom & Right to Know
AFRICA
Examining the state of media freedom in Southern Africa
Each year, Media Institute of Southern Africa (MISA) produces So This Is Democracy? State of media freedom in Southern Africa, based on daily monitoring and other research and analysis gathered in the 11 Southern Africa Development Community (SADC) countries where it operates. Read more >>

SWAZILAND
Swaziland frees detained opposition activists
Branding
AFRICA
Wunderbrand moves into headquarters, expands into Africa
Celebrating its first anniversary, brand and communications consultancy Wunderbrand, will be moving into its group headquarters in the 44 Stanley precinct. Read more >>

Cinema
SOUTH AFRICA
Enter Shnit International Shortfilmfestival now
Entries for the 2014 Shnit International Shortfilmfestival close on 1 June 2014. Read more >>

AFRICA
Star Wars episode to feature British/Nigerian actor
Design
AFRICA
First African on Red Dot Design Award judging panel
Award-winning global African branding and reputation authority, Thebe Ikalafeng, is joining the jury panel of the Red Dot Award: Communication Design 2014 as the first African on this competition jury. Read more >>

Digital
AFRICA
Moving African internet content back to Africa

Mark Tinka

The next phase in the development of Africa's internet infrastructure will see more content and services brought closer to end-users. Read more >>

Direct Marketing
SOUTH AFRICA
How to write a thrilling newsletter

Hansie Smit

The newsletter always had the odds stacked against it. If it's not hard news and it's not a letter what exactly is it? I don't know. But here's five tips to make yours a must-read. Read more >>

Education & Training
AFRICA
SABC Education signs agreement with Career Indaba, African EduWeek
SABC Education has signed a three-year agreement with the event organisers which entails pre-event promotion to its radio and television audience as well as a strong presence onsite during the events. Read more >>

AFRICA
UCT GSB to host admissions information sessions in Africa
Forming part of the QS World MBA Tour, the UCT GSB will be in Accra, Lagos and Nairobi on 8, 10 and 12 May respectively to connect with potential students during admissions info sessions. Read more >>

Events & Conferencing
AFRICA
Africa Business Agenda breakfast incorporating CNBC Africa panel
Hosted by PwC and produced by ABN Productions, the first Africa Business Agenda networking breakfast incorporating a CNBC Africa panel discussion took place at the Harrow Park Golf Club in Abuja, Nigeria, around the 24th World Economic Forum on Africa. Read more >>

SOUTH AFRICA
International Women's Forum South Africa holds conference in June
The International Women's Forum of South Africa (IWFSA) will convene an IWFSA conference on 18-19 June 2014 at the Sandton Convention Centre. Read more >>

AFRICA
Sanaa Africa Festival celebrates the spirit of Africa
Themed 'Connect, Collaborate, and Celebrate: Creating from our Heritage', the fifth Sanaa Africa Festival is set to take place at Moyo's Zoo Lake from 21-24 May 2014. Read more >>

AFRICA
Winners of Innovation Prize for Africa announced
The African Innovation Foundation (AIF) has announced the winners of the Innovation Prize for Africa (IPA), the top innovators on the continent creating solutions to Africa's everyday challenges through a practical approach to entrepreneurship. Read more >>

SOUTH AFRICA
Customer adaptation to be discussed at Mobile Money & Digital Payments Africa
Mobile
KENYA
Upgrade reduces M-PESA transaction time
Due to the upgrade to Application Programmable Interface (API), M-PESA transaction times have reportedly gone from an average of two hours to less than 30 seconds. Read more >>

AFRICA
Maroc Telecom to pay $650m for Etisalat West African units
Maroc Telecom is set to acquire Etisalat's operations in six West African countries for $650m as it combines assets before completing a $5.8 billion acquisition from Vivendi SA. Read more >>

Recruitment
SOUTH AFRICA
[BizCareers] Asking for a raise

Juliette Attwell

In this week's column we look at when and how to ask for a raise, whether or not you should wait around for your dream job to become available, and how a period of unemployment looks on your CV. Read more >>


International

UNITED STATES
Omnicom, Publicis ditch merger talks
NEW YORK CITY, US: French group Publicis and Omnicom of the United States have announced they have abandoned merger talks on what would have formed the world's largest advertising company. Read more >>

UNITED STATES
Snapchat settles FTC charge that it deceived users
SAN FRANCISCO, USA: US regulators announced that a deal had been reached with Snapchat to settle a charge that the Internet firm misled users into believing images sent over the popular phone application disappeared permanently. Read more >>

UNITED STATES
Top tech company acquisitions compared: Microsoft, Google, Facebook, Apple and other business giants

Submitted by David Adelman and Alex Hillsberg

MIAMI, US: In 2005, Rupert Murdoch, a veteran business mogul with a solid reputation in creating empires out of companies was so sure of social media's future that he bought MySpace for a whopping $580m. He couldn't be any more right... and wrong. Read more >>

JAPAN
Sony to close e-reading store in Europe, Australia
UNITED KINGDOM
How RTB works for you

More International


Government

SOUTH AFRICA
Dewani appears in court
Extradited British national Shrien Dewani will this morning appear in the Western Cape High Court in Cape Town. Read more >>

SOUTH AFRICA
Sanral warns against hoax email
Sanral warns Gauteng road users: don't be deceived by hoax e-mails and messages, claiming that money can be collected directly from the bank accounts of people using e-toll roads. Read more >>

SOUTH AFRICA
SA to participate in WEF Africa summit
PRETORIA: President Jacob Zuma will send three ministers to represent South Africa at the World Economic Forum (WEF) on Africa Summit, the Presidency said on Monday, 5 May 2014. Read more >>

SOUTH AFRICA
IEC boss says 'We have done well'

More Government news


Lifestyle

SOUTH AFRICA
AfrikaBurn: Desert of Dreams

Brandon Williams

Take a moment to think about the world you live in. Think about the vast-and-dense matrix of principles, codes and conventions that govern and maintain its fragile balance. Read more >>

SOUTH AFRICA
Sonic with a naughty sizzle

Henrie Geyser: motoring editor

Anybody shopping around on the local market for a new hot and cocky-looking small hatch that won't break the bank really only has two choices - a Suzuki Swift Sport or a Chevrolet Sonic RS, both costing less than R230,000. Read more >>

SOUTH AFRICA
A view on the Blu

Brian Berkman

With 177 keys, The Radisson Blu at Granger Bay abutting the V&A Waterfront, is large enough to accommodate groups and airline crews but still manages to maintain the feeling of an intimate hotel. Read more >>


New events to diarise

African Renaissance Conference 2014
ThoughtFire Events - 22 May 2014 to 23 May 2014 Durban

Women accessing markets in Africa
Wits Business School - 29 May 2014 Johannesburg

Mega Cities Africa Conference and Expo
Topco Media & Communications - 11 Jun 2014 to 12 Jun 2014 Johannesburg

African Ports Evolution
Hypenica - 1 Sep 2014 to 3 Sep 2014 Durban

RetailTech Forum Africa
OpenRoom Events Ltd - 20 Apr 2015 to 21 Apr 2015 Durban


Upcoming events

Mobile West Africa 2014
All Amber - 13 May 2014 to 16 May 2014 Lagos


Quotes

Paul J. Meyer
"Enter every activity without giving mental recognition to the possibility of defeat. Concentrate on your strengths, instead of your weaknesses... on your powers, instead of your problems."
Socrates
"The first key to greatness is to be in reality what we appear to be."

More quotes  Submit a Quote

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