New look for Nickelodeon

JOHANNESBURG: To mark its 30th anniversary, Nickelodeon will be introducing a new look and feel across all its properties including programming, online, mobile, consumer products and events. The rebranding aims to also unite Nickelodeon's multiple platforms under a single brand identity.

The refresh on its branding will feature a new logo, on-air graphics and colour palette. The 30th anniversary will also be marked with the rollout of multiple new animated and live action series including The Penguins of Madagascar, True Jackson, Victorious, The Troop and Ni Hao Kai Lan.

Cmmercial opportunities on the Nickelodeon Africa television channel for companies and brands marketing to kids, youth and families include spot advertising, on-air sponsorships and fully-immersive, 360-degree through-the-line marketing campaigns.

“As we open the Nickelodeon Africa platforms to advertisers, we are very aware of the trust that parents have in the Nickelodeon brand. We will be true to our ‘Kids First' philosophy by ensuring that responsible messages are communicated to our viewers,” said Alex Okosi, senior vice president and managing director, MTV Networks Africa.

Launched in southern Africa on 1 July 2008, Nickelodeon Africa airs 24 hours a day to 1.5 million households in sub-Saharan Africa in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe. The channel also airs 24 hours a day on the HiTV pay-TV platform in Nigeria.