Sabre Awards Africa: 2020 winners announced
The trophies were originally scheduled to be presented at the African Public Relations Association Congress in Dar-es-Salaam in May, which has been postponed due to concerns over the Covid-19 pandemic. PRovoke Media and Apra are exploring other options for both the Congress and the awards presentation.
The platinum Sabre Award for best in show
Finalists:
#BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive
#ClearTheStigma — Jet with Joe Public United
African migrations: Changing global perceptions — Mo Ibrahim Foundation
Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman
Wings To Fly — Equity Group PLC with Ogilvy Africa
The Diamond Sabre Awards for Excellence in Public Relations in the C-Suite
Company of the Year winner:
Company of the Year — MTN Ghana with Touchpoint Magna Carta
The Sabre Award for Superior Achievement in Brand-Building winner:
#SeeFinish — Leadway Assurance Plc with Modion Communications
Certificate of Excellence:
Darling X LFW19 — Darling with LSF PR
Wings To Fly — Equity Group PLC with Ogilvy Africa
The Sabre Award for Superior Achievement in Reputation Management winner:
#Gokada2.0 — Gokada Nigeria with Modion Communications
Certificate of Excellence:
M-Kopa Impact Report : From Promise To Reality — M-Kopa Solar with Levanter Africa/5ive Africa
Superior Achievement in Brand Building — MTN Ghana with Touchpoint Magna Carta
The Sabre Award for Superior Achievement in Research and Planning winner:
Age of AI — Microsoft Middle East and Africa with WE Communications
The Sabre Award for Superior Achievement in Measurement and Evaluation winner:
Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters
Certificate of Excellence:
Artificial Insermination- "Uhimilishaji wa Tija kwa Wafugaji" — Land O' Lakes Venture 37 with Blueink Group Ltd.
HGTV Channel Launch — Discovery Inc with FleishmanHillard
Gold Sabre Awards for Public Relations Campaigns
Geographic categories
Northern Africa winner:
Knowing which way the wind blows — Siemens Gamesa with BCW Africa
Western Africa winner:
African migrations: Changing global perceptions — Mo Ibrahim Foundation
Certificate of Excellence:
#SheaOnTheBeach — SheaMoisture with Redrick PR, Coker Creative
Alleviating Poverty Through Human Capital Investments — The National Social Investment Office (NSIO) with StateCraft Inc.
Raise Awareness and Drive Participation for The Jack Ma Foundation’s Africa Netpreneur Prize Initiative - Jack Ma Foundation with Chain Reactions Nigeria
Leveraging on Emergency Communication Centre for National Security — Nigerian Communication Commission with Image Merchants Promotion Limited
Eastern Africa winner:
Wings to Fly — Equity Group PLC with Ogilvy Africa
Certificate of Excellence:
Chapa Dimba Na Safaricom — Safaricom PLC with Ogilvy Africa
Takeover of Kenol Kobil by Rubis SCA. — Bowmans with 1. Media Edge Public Relations 2. TBWA Integrated 3. Redhouse Digital
Southern Africa winner:
#ClearTheStigma — Jet with Joe Public United
Certificate of Excellence:
Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman
Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork
Lenovo Father's Day Confessions — Lenovo with WE Communications
Philips Back to Rhythm — Philips with FleishmanHillard
Practice Area Categories
Business-To-Business Marketing winner:
Nupen Staude de Vries: Year One — Nupen Staude de Vries Inc. with Tribeca Public Relations
Certificate of Excellence:
Knowing which way the wind blows — Siemens Gamesa with BCW Africa
Cause-related marketing winner:
Philips Back to Rhythm — Philips with FleishmanHillard
Certificate of Excellence:
#BackToRhythm — Philips South Africa with Ogilvy South Africa
Vodacom Mum & Baby Service — Vodacom with WE Communications
Corporate Image winner:
Bolt: An enabler of progress — Bolt with Tribeca Public Relations
Certificate of Excellence:
Bringing Good Times from a Good Place — Pernod Ricard with BCW Africa
LinkedIn Social Advocacy — Microsoft Middle East and Africa with WE Communications
Corporate Social Responsibility winner:
Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman
Certificate of Excellence:
Employee CSR Challenge — Vivo Energy Ghana Limited
FQM Boreholes Project – Water is Life— First Quantum Minerals Ltd (FQM) with Langmead & Baker Ltd
Crisis/Issues Management winner:
Pharma Students Demonstrate — United States International University - Africa (Usiu_A) with Engage BCW, Kenya
Certificate of Excellence:
MTN Momo is not shutting down — MTN Ghana with touchpoint Magna Carta
Stanbic Music Festival 2019 — Stanbic Bank Zambia with Langmead & Baker Ltd
Digital Campaign winner:
Count Me In - 2019 National Census for Kenya — Kenya National Bureau for Statistics (KNBS) With Apex Porter Novelli
Certificate of Excellence:
Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork
Launch of Win by inwi — inwi with PR Media
Employee Communications winner:
Employee CSR Challenge — Vivo Energy Ghana Limited
Certificate of Excellence:
Sage Africa & Middle East : Your Voice Pulse Survey 2019 — Sage
Financial Communications winner:
Chaka Launch — Chaka with LSF PR
Certificate of Excellence:
Sage Budget Speech campaign 2019 — Sage South Africa with Idea Engineers
Integrated Marketing winner:
Launch of White Walker by Johnnie Walker — East African Breweries Limited with 1. Media Edge Public Relations 2. Redhouse Digital
Certificate of Excellence:
Artificial Insermination- "Uhimilishaji wa Tija kwa Wafugaji" — Land O' Lakes Venture 37 with Blueink Group Ltd.
Ndoto Zetu — Safaricom PLC with Ogilvy Africa
Marketing to Consumers (New Product) winner:
#LiveInTheNow — Audi South Africa with Ogilvy South Africa
Certificate of Excellence:
Boomerang Tunes — WarnerMedia with BCW Africa
HGTV Channel Launch — Discovery Inc with FleishmanHillard
Marketing to Consumers (Existing Product) winner:
MenaCal.7 Woman to the Bone — MenaCal.7 with Tribeca Public Relations
Certificate of Excellence:
#ShopTheStreet — Yoco with Avatar PR
Don't tell the kids — Hamleys with Avatar PR
Media Relations winner:
More than Afrobeats — Universal Music Group Nigeria with BWL Agency
Certificate of Excellence:
Cellulant’s Inaugural Partner Summit 2019 - Cellulant with Chain Reactions Nigeria
Communicating Regulatory Compliance for Consumer Loyalty — Kano State Electricity Distribution Company (KEDCO) with Image Merchants Promotion Limited
Launching into Africa — Microsoft Middle East and Africa with WE Communications
Microsoft Stakeholder Engagament - Launch of data centres in South Africa — Microsoft South Africa with FleishmanHillard South Africa
Public Affairs/Government Relations winner:
Curtailing Foreign Rice Smuggling into Nigeria — RIPAN and Nigeria Customs Service with Image Merchants Promotion Limited
Public Education winner:
Restating the Obvious — ARS - COREVIH with Blast BCW
Certificate of Excellence:
Republic of Sexual Abuse — Black River FC / POWA with Avatar PR
Social Media Campaign winner:
#ClearTheStigma — Jet with Joe Public United
Certificate of Excellence:
Axe Advocate Programme — Unilever South Africa - AXE with Edelman
Cell C Inanda Africa Cup 2019 — Inanda Club with Mason Show Management (Pty) Ltd
Lenovo Digital Scavenger Hunt — Lenovo with WE Communications
Vaseline - Journey of a Jar — Unilever South Africa - Vaseline with Edelman
Special Event/Sponsorship winner:
Darling X LFW19 — Darling with LSF PR
Certificate of Excellence:
TRESemmé - New York Fashion Week — Unilever South Africa - TRESemmé with Edelman
Industry sector categories
Consumer Products/Services winner:
Dulux Colour Futures Colour of the Year 2019 — Dulux with FleishmanHillard
Fashion and Beauty winner:
Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman
Financial and Professional Services winner:
Fuliza — Safaricom PLC with Ogilvy Africa
Food and Beverage winner:
KFC Proposal — KFC - South Africa with Edelman Africa
Healthcare winner:
#BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive
Media, Arts and Entertainment winner:
Cartoon Network Soccer Superfan — WarnerMedia with BCW Africa
Certificate of Excellence:
LaLiga Community & Corporate Engagements — LaLiga with Clockwork
Long Live the Bat! — WarnerMedia with BCW Africa
Mining and Extractive Industries winner:
#SheRocks — Glencore South Africa with Ogilvy South Africa
Certificate of Excellence:
Exxaro Powering SAs Possibility — Exxaro with Clockwork
Not For Profit/Charities winner:
Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman
Certificate of Excellence:
African migrations: Changing global perceptions — Mo Ibrahim Foundation
Pharma Students Demonstrate — United States International University - Africa (Usiu_A) With Engage BCW, Kenya
Public Sector/Government winner:
NAF Women of War — Nigerian Air Force NAF with Image Merchants Promotion Limited
Technology winner:
Customer Private Lounge — Audi South Africa with Ogilvy South Africa
Certificate of Excellence:
Icons of Change – Facebook with Chain Reactions Nigeria
Lenovo #Built4EveryU Campaign — Lenovo with WE Communications
Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters
Vodacom- Beyond a Telco — Vodacom with WE Communications
Telecommunications winner:
Vodacom- Beyond a Telco — Vodacom with WE Communications
Travel and Leisure winner:
Building Positive Narrative for Dubai as Affordable Destination for Nigerians — Chain Reactions Nigeria