Pitcher Awards 2023: Nigeria brings it home for Africa

Karabo LedwabaBy Karabo Ledwaba
22 May 2023
Nigeria dominated with 17 Gold Awards and 39 Silver Awards at this years Pitcher Awards, while South African Road Agency walked away with a Silver Award and a shortlist mention.
Source:
Source: www.unsplash.com

The Pitcher Awards, now in its sixth edition, evaluates creativity expressed in various media, including print, film, audio, outdoor, PR, Entertainment, Digital, and projects aimed at benefiting humanity.

Entries are open to all work created, released, or implemented in Africa, including projects designed for Africa but created elsewhere.

Ghana and France came close behind Nigeria with a number of Gold, Silver and Bronze Awards.

See all the winners below:

Channel
CategoryAwardAgencyBrandCampaignCountry
Integrated CampaignsGrand PrixCANAL+ INTERNATIONALCANAL+ INTERNATIONALDISCOVER THE BATANGAFrance
Integrated CampaignsGoldX3M IdeasThe Extra Step InitiativeThe Soot Life expectancyNigeria
Integrated CampaignsSilverdentsu X NigeriaHennessyHennessy VS All I NeedNigeria
Integrated CampaignsSilverAG Partners Publicis Africa GroupAirtel RDCWin back KinshasaFrance
Integrated CampaignsSilverDentsu CreativeGuinness NIgeriaSmirnoff No Known Address 2.0Nigeria
Integrated CampaignsBronzeDentsu CreativeNetflixNollywood is OursNigeria
Integrated CampaignsBronzemediareach OMD GhanaDanone GhanaFanice Yeekor Dubai" Campaign"Ghana
Integrated CampaignsBronzeInnova DDB GhanaTex Styles Group (GTP)Rebirth Of An IconGhana
Integrated CampaignsBronzeOliver MEAJohnnie WalkerNo LabelsNigeria
Integrated CampaignsBronzeMindfull Creative AgencyLashibi Funeral Homes & CrematoriumWE'VE GOT YOUGhana
Integrated CampaignsBronzeDentsu CreativeNetflixNollywood is Home 2.0Nigeria
Integrated CampaignsBronzeCANAL+ INTERNATIONALCANAL+30 YEARS CANAL+ INTEGRATED CAMPAIGNFrance
Integrated CampaignsBronzemediaReach OMDAirtelEstherNigeria
Integrated CampaignsBronzeEchoHouse GhanaDove GhanaTime Out With DoveGhana
Integrated CampaignsBronzeCANAL+ INTERNATIONALCANAL+ INTERNATIONALA HOT PROMOTION WITH CANAL+France
Integrated CampaignsshortlistX3M IdeasSHOWMAXREAL HOUSEWIVES OF LAGOSNigeria
Integrated CampaignsShortlistmediaReach OMDIndomie NoodlesIndomie - Unconditional LoveNigeria
Integrated CampaignsShortlistMantraTecnicil IndustryFrom Cape Verde, with prideCape Verde
Integrated CampaignsShortlistmediaReach OMDDiageo/GuinnessGuinness August MeetingNigeria
Integrated CampaignsShortlistmediaReach OMDHypo BleachHypo Bleach - Do MoreNigeria
Integrated CampaignsShortlistdentsu X NigeriaUberUber GO CampaignNigeria
Integrated CampaignsShortlistSpice 360 LimitedIndomie NoodlesShow Some LoveNigeria
PR and Reputation ManagementGoldX3M IdeasNeusroomNeusroom - Vote to predict your futureNigeria
PR and Reputation ManagementGoldmediaReach OMDIndomie NoodlesIndomie Heroes AwardsNigeria
PR and Reputation ManagementSilverHill + Knowlton StrategiesNetflixNetflix African Foktales, Reimagined""Nigeria
PR and Reputation ManagementSilverHill + Knowlton StrategiesInforma MarketsNigeria Energy ConferenceNigeria
PR and Reputation ManagementSilverRed For AfricaAccess Bank PlcReputation Management for Access Bank PLCNigeria
PR and Reputation ManagementSilverHill + Knowlton StrategiesLagos Leather FairLagos Leather FairNigeria
PR and Reputation ManagementSilvermediaReach OMDLush HairLush Hair Lady On The StandNigeria
PR and Reputation ManagementShortlistmediaReach OMDKellogg'sKellogg's World Breakfast DayNigeria
Use of DataGoldX3M IdeasThe Extra Step InitiativeThe Soot Life expectancyNigeria
Use of DataSilverArden and Newton BMCAellaAella HuntNigeria
Use of DataSilverDentsu KenyaMultichoiceThe Dynamic BillboardKenya
Use of DataBronzedentsu X NigeriaUberUber Go CampaignNigeria
Use of DataShortlistEmergent Lab LimitedVote023The Power In NumbersNigeria
Use of DataShortlistNoah's Ark Communications LimitedMaltinaTogether Happiness Happens Happier TogetherNigeria
Use of Influencers and Brand AmbassadorsGoldDentsu CreativeBudweiser NigeriaBUD XNigeria
Use of Influencers and Brand AmbassadorsGoldDentsu CreativeBeiersdorfBDF Luminous W630Nigeria
Use of Influencers and Brand AmbassadorsGoldUP IN THE SKY LTDMultichoice NigeriaBig Brother Diary Room ActivationNigeria
Use of Influencers and Brand AmbassadorsSilverPHD MediaMartell NigeriaMartell LoungeNigeria
Use of Influencers and Brand AmbassadorsSilverAG Partners Publicis Africa GroupOrange CameroonOrange EOYFrance
Use of Influencers and Brand AmbassadorsSilvermediaReach OMDIndomie NoodlesIndomie Heroes AwardsNigeria
Use of Influencers and Brand AmbassadorsBronzeDentsu CreativeBudweiser NigeriaSmooth King Remix 2Nigeria
Use of Influencers and Brand AmbassadorsBronzePHD MediaMTN NigeriaMTN Broadband IntegrationNigeria
Use of Influencers and Brand AmbassadorsBronzemediaReach OMDLush HairLush Hair - AMVCANigeria
Use of Influencers and Brand AmbassadorsBronzeUP IN THE SKY LTDGlobal AccelerexWe’ve Met Before - Global AccelerexNigeria
Use of Influencers and Brand AmbassadorsBronzeInsight PublicisPepsiPepsi ConfamNigeria
Use of Influencers and Brand AmbassadorsBronzeTBWA Concept unitJAMESON BLACK BAREELJAMESON X TEMS TOGETHER IS OUR WINNigeria
Use of Influencers and Brand AmbassadorsBronzeDentsu CreativeNetflixNollywood is OursNigeria
Use of Influencers and Brand AmbassadorsBronzeDotts Media houseChipperCashBank On ItNigeria
Use of Influencers and Brand AmbassadorsBronzemediaReach OMDHypo Toilet CleanerHypo Toilet Rescue 2.0Nigeria
Use of Influencers and Brand AmbassadorsBronze7EVEN INTERACTIVE LIMITEDAB InBev / HEROHERO : Nwanne Di UtoNigeria
Use of Influencers and Brand AmbassadorsShortlistCANAL+ INTERNATIONALCANAL+ INTERNATIONALCANAL+ APP InfluenceFrance
Use of Influencers and Brand AmbassadorsShortlistInsight PublicisAquafina premium waterAquafina Padi of LifeNigeria
Use of Influencers and Brand AmbassadorsShortlistmediaReach OMDAirtelAIRTEL LOVE STORIESNigeria
Use of Influencers and Brand AmbassadorsShortlistmediareachOMDMouka Foam LimitedGET THE MOUKA FOR YOU""Nigeria
Use of Influencers and Brand AmbassadorsShortlistmediaReach OMDAirtelAIRTEL LOVE STORIESNigeria
Use of Influencers and Brand AmbassadorsShortlistmediareachOMDFlutterwaveIDENTIFYING WITH THE EXTRORDINARY CAMPAIGN”"Nigeria
Use of Insights and StrategyGoldX3M IdeasThe Extra Step InitiativeThe Soot Life expectancyNigeria
Use of Insights and StrategyGoldX3M IdeasNeusroomNeusroom - Vote to predict your futureNigeria
Use of Insights and StrategySilverOliver MEAJohnnie WalkerNo LabelsNigeria
Use of Insights and StrategySilverPHD MediaTranssionTecno Camon 19 - Roles ReversedNigeria
Use of Insights and StrategySilverPHD MediaMTN NigeriaMTN Broadband IntegrationNigeria
Use of Insights and StrategySilverDentsu CreativeBudweiser NigeriaSmooth King Remix TourNigeria
Use of Insights and StrategySilverPHD MediaMartell NigeriaMartell LoungeNigeria
Use of Insights and StrategySilvermediareach OMD GhanaDominos PizzaDominos Twin Day campaignGhana
Use of Insights and StrategyBronzemediaReach OMDHypo Toilet CleanerHypo Toilet Rescue 2.0Nigeria
Use of Insights and StrategyBronzemediaReach OMDLush HairLush Hair - AMVCANigeria
Use of Insights and StrategyBronzedentsu X NigeriaGlovoGlovo You Order, We Deliver CampaignNigeria
Use of Insights and StrategyBronzeRed For AfricaNigerian Breweries/MaltinaTogether Happiness HappensNigeria
Use of Insights and StrategyBronzemediareach OMD GhanaNutrifoods Ghana Limited, Tasty Tom Jollof MixJollof Mix CampaignGhana
Use of Insights and StrategyBronzeNoah's Ark Communications LimitedAirtel NigeriaData is Life 5.0Nigeria
Use of Insights and StrategyBronzeNoah's Ark Communications LimitedMaltinaTogether Happiness Happens Happier TogetherNigeria
Use of Insights and StrategyBronzemediaReach OMDAirtelTiwa Savage Live ConcertNigeria
Use of Insights and StrategyBronzemediareach OMD GhanaDanone GhanaFanice Yeekor Dubai" Campaign"Ghana
Use of Insights and StrategyShortlistmediaReach OMDGoogleGoogle Small Shop" Radio Sponsorship"Nigeria
Use of Insights and StrategyShortlist7EVEN INTERACTIVE LIMITEDAB InBev / HEROHERO : Nwanne Di UtoNigeria
Use of Insights and StrategyShortlistmediaReach OMDDiageo/Johnnie WalkerWalkers District(Johnnie Walker Paint the Town a Kind of Red)Nigeria
Use of Insights and StrategyShortlistmediaReach OMDTopRite Roofing SheetTopRite Na Confam CampaignNigeria
Use of Insights and StrategyShortlistmediareachOMDBajaj BoxersBAJAJ BOXERS STREET TUNESNigeria
Use of Insights and StrategyShortlistNoah's Ark Communications LimitedAirtel NigeriaSmartcash PSB TroublesNigeria
Use of Insights and StrategyShortlistmediaReach OMDReckitt BenckiserDettol Global Handwashing Day" Campaign"Nigeria
Use of Insights and StrategyShortlistmediaReach OMDDiageo/Malta GuinnessMalta Guinness Sahur Kitchen PartnershipNigeria
Use of Insights and StrategyShortlistmediaReach OMDPerfetti - CentreFreshCenterFresh Show Your Confidence" Campaign"Nigeria
Use of MediaGoldInsight PublicisPRIME VIDEOPRIME DRONE SHOW: Trailer in the SkyNigeria
Use of MediaGoldDentsu CreativeGuinness NIgeriaSmirnoff No Known Address 2.0Nigeria
Use of MediaGoldDentsu CreativeBudweiser NigeriaBUD XNigeria
Use of MediaGoldCANAL+ INTERNATIONALCANAL+ INTERNATIONALDISCOVER THE BATANGAFrance
Use of MediaGoldPHD MediaMartell NigeriaMartell LoungeNigeria
Use of MediaGoldX3M IdeasLPM FoundationVoices in my airNigeria
Use of MediaSilverPHD MediaMTN NigeriaTecno Camon 19 - Roles ReversedNigeria
Use of MediaSilvermediareach OMD GhanaDominos PizzaDominos Twin Day campaignGhana
Use of MediaSilverDentsu KenyaMultichoiceThe Dynamic BillboardKenya
Use of MediaSilverdentsu X NigeriaHennessyHennessy VS All I NeedNigeria
Use of MediaSilvermediaReach OMDIndomie NoodlesIndomie Heroes AwardsNigeria
Use of MediaSilvermediareach OMD GhanaDominos PizzaDominos Honk Twice CampaignGhana
Use of MediaSilvermediaReach OMDLush HairLush Hair Lady On The StandNigeria
Use of MediaSilverONEWILDCARD LIMITEDDevon King'sDevon King’s Flock BillboardNigeria
Use of MediaBronzemediaReach OMDHypo Toilet CleanerHypo Toilet Rescue 2.0Nigeria
Use of MediaBronzeCarpe Diem Solutions LimitedLabari Africa ProductionsLabari Africa Productions LaunchNigeria
Use of MediaBronzeDentsu CreativeNetflixNollywood is Home 2.0Nigeria
Use of MediaBronzemediareach OMD GhanaDiageo Ghana, Orijin BeerOrijin Back to our RootsGhana
Use of MediaBronzemediareach OMD GhanaNutrifoods Ghana LimitedJollof Mix CampaignGhana
Use of MediaBronzePHD MediaMTN NigeriaMTN Broadband IntegrationNigeria
Use of MediaBronzeDentsu CreativeNetflixNollywood is OursNigeria
Use of MediaBronzedigitXplusDiageo/Johnnie WalkerNo labelsNigeria
Use of MediaBronzemediareach OMD GhanaDanone GhanaNutriday CampaignGhana
Use of MediaBronzedigitXplusAirtelAirtel Celebrates NaijaNigeria
Use of MediaBronzedigitXplusAirtelPowered by DataNigeria
Use of MediaShortlistmediaReach OMDAirtelAIRTEL LOVE STORIESNigeria
Use of MediaShortlistmediaReach OMDMunch iTMunch It Mania HubNigeria
Use of MediaShortlistdigitxplusAIRTELAirtel Breaks the BiasNigeria
Use of MediaShortlistdigitXplusAirtelData is lifeNigeria
Use of MediaShortlistmediaReach OMDHypo BleachHypo Bleach Spring Cleaning on Big Brother NaijaNigeria
Use of MediaShortlistmediaReach OMDKellogg'sKellogg's World Breakfast DayNigeria
Use of MediaShortlistmediaReach OMDAirtelTiwa Savage Live ConcertNigeria
Use of MediaShortlistdentsu X NigeriaUberUber Go CampaignNigeria
Use of MediaShortlistmediaReach OMDLush HairLush Hair - AMVCANigeria
Use of MediaShortlistmediareachOMDFlutterwaveIDENTIFYING WITH THE EXTRORDINARY CAMPAIGN”"Nigeria
Use of MediaShortlistDentsu CreativeBudweiser NigeriaBudweiser King of Football (Twitter Space)Nigeria
Use of MediaShortlistmediaReach OMDHypo BleachHypo Bleach - Do MoreNigeria
Use of MediaShortlistdigitXplusAirtelTiwa Savage LIVE On Airtel TVNigeria
Use of MediaShortlistNomad GhanaZeepay GhanaThe JourneyGhana
Use of MediaShortlistmediaReach OMDIndomie NoodlesIndomie - Unconditional LoveNigeria
Use of MediaShortlistmediaReach OMDMinimie NoodlesMinimie Noodles - Taste the Fun on Big Brother NaijaNigeria
Use of MediaShortlistmediaReach OMDAirtelFloating DicotNigeria
Use of MediaShortlistmediareach OMD GhanaOLAM AGRI, Royal Aroma RiceRoyal Aroma Fortified CampaignGhana
Craft
Audio CraftSilverX3M IdeasLPM FoundationVoices in my airNigeria
Audio CraftNoneBluebird Communications LimitedKasapreko Company LimitedAlomo Bitters Radio JingleNigeria
Audio CraftNoneRAGE Media GroupMOTHER'S DAYNigeria
Audio CraftNoneBluebird Communications LimitedKasapreko Company LimitedAlomo Bitters Radio JingleNigeria
Design CraftGrand PrixX3M IdeasJamesonJameson Independence PackNigeria
Design CraftGoldNoah's Ark Communications LimitedAirtel NigeriaData is Life BreakingNigeria
Design CraftGoldNoah's Ark Communications LimitedAirtel NigeriaData is Life FrozenNigeria
Design CraftGoldNoah's Ark Communications LimitedAirtel NigeriaData is Life CrackingNigeria
Design CraftSilverX3M IdeasNeusroomNeusroom - Vote to predict your futureNigeria
Design CraftBronzeINNOVADDB GhanaAccra Hearts of Oak Sporting ClubHearts of OAK Celebration (111th year commemorative Jersey)Ghana
Design CraftBronzeInsight PublicisPrime VideoPRIME DRONE SHOW: Trailer in the SkyNigeria
Design CraftShortlistTBWA Concept unitSMOOV CHAPMANSMOOV Internation Womans Day 2022 RAISE THE BAR-EngineerNigeria
Design CraftShortlistTBWA Concept unitSMOOV CHAPMANSMOOV Internation Womans Day 2022 RAISE THE BAR-medalistNigeria
Design CraftShortlistTBWA Concept unitSMOOV CHAPMANSMOOV Internation Womans Day 2022 RAISE THE BAR-mamaNigeria
Design CraftShortlistEchoHouse GhanaDove GhanaDove Time Out With DoveGhana
Design CraftShortlistTBWA Concept unitSMOOV CHAPMANSMOOV Internation Womans Day 2022 RAISE THE BAR-PilotNigeria
Digital Mobile and Social CraftSilverX3M IdeasLoritem Recycle LimitedWASTEFUL CULTURE 1Nigeria
Digital Mobile and Social CraftSilverX3M IdeasLoritem Recycle LimitedWASTEFUL CULTURE 2Nigeria
Digital Mobile and Social CraftSilverX3M IdeasLoritem Recycle LimitedWASTEFUL CULTURE 3Nigeria
Film CraftSilverDotts Media houseChipperCashBank On ItNigeria
Film CraftSilverCIRCUS!KFCKFC Be RealMauritius
Film CraftSilverCANAL+ INTERNATIONALCANAL+ INTERNATIONAL30 YEARS CANAL+ FILM CRAFTFrance
Film CraftSilverL'ENVOL IVOIRECASTEL AFRIQUEBack to our rootsIvory Coast
Film CraftBronzeCIRCUS!KFCKFC Be RealMauritius
Film CraftBronzeDentsu CreativeNetflixNollywood is OursNigeria
Film CraftBronzeDotts Media houseChipperCashBank On ItNigeria
Film CraftShortlistL'Agence XGBHGBH, my hair, my crown.Ivory Coast
Film CraftShortlistBluebird Communications LimitedKasapreko Company LimitedAlomo Bitters TV CommercialNigeria
Film CraftShortlistNoah's Ark Communications LimitedMaltinaTogether Happiness Happens Happier TogetherNigeria
Film CraftShortlistPHD MediaTranssionTecno Camon 19 - Roles ReversedNigeria
Film CraftShortlist7EVEN INTERACTIVE LIMITEDAB/ InBev / HEROHERO : Nwanne Di UtoNigeria
Print CraftSilverNoah's Ark Communications LimitedAirtel NigeriaData is Life CrackingNigeria
Print CraftSilverNoah's Ark Communications LimitedColgate NigeriaBring it on MikeNigeria
Print CraftSilverNoah's Ark Communications LimitedAirtel NigeriaData is Life FrozenNigeria
Print CraftSilverNoah's Ark Communications LimitedColgate NigeriaBring it on MusaNigeria
Print CraftSilverNoah's Ark Communications LimitedColgate NigeriaBring it on MaryNigeria
Print CraftSilverNoah's Ark Communications LimitedAirtel NigeriaData is Life BreakingNigeria
Print CraftBronzeNoah's Ark Communications LimitedWorker's Day ToxicityNigeria
Print CraftBronzeNoah's Ark Communications LimitedWorker's Day ToxicityNigeria
Print CraftShortlistDentsu CreativeNetflixNollywood is Home 2.0Nigeria
Print CraftShortlistSpice 360 LimitedLush HairThe Beauty of FreedomNigeria
Digital
Integrated Digital CampaignGoldCANAL+ INTERNATIONALCANAL+DISCOVER THE BATANGA DIGITALFrance
Integrated Digital CampaignSilverBoomplayBoomplayBoomplay Pass The MicNigeria
Integrated Digital CampaignSilverdentsu X NigeriaHennessyHennessy VS All I NeedNigeria
Integrated Digital CampaignShortlistUP IN THE SKY LTDGlobal AccelerexWe’ve Met Before - Global AccelerexNigeria
Integrated Digital CampaignShortlistSphere Media TechnologiesEastern Trading LtdEastern Trading 70 Years AnniversaryMauritius
MessagingSilverDentsu CreativeBudweiser NigeriaBUD XNigeria
MessagingShortlistDentsu CreativeNetflixNollywood is Home 2.0Nigeria
Social Media CampaignsGrand PrixDentsu CreativeBudweiser NigeriaSmooth King Remix 2Nigeria
Social Media CampaignsSilverDentsu CreativeBudweiser NigeriaBudweiser King of Football (Twitter Space)Nigeria
Social Media CampaignsSilverX3M IdeasNeusroomNeusroom - Vote to predict your futureNigeria
Social Media CampaignsSilverNoah's Ark Communications LimitedAirtel NigeriaData is Life 5.0 EstherNigeria
Social Media CampaignsBronzedigitxplusAirtelAirtel Breaks the BiasNigeria
Social Media CampaignsBronzeNeukleosGolden MornKing of BreakfastNigeria
Social Media CampaignsBronzedigitXplusAirtelData is lifeNigeria
Social Media CampaignsBronzeUP IN THE SKY LTDEaster DailiesNigeria
Social Media CampaignsBronzedigitxplusAirtelTiwa Savage LIVE On Airtel TVNigeria
Social Media CampaignsBronzeMantraCape Verde GovernmentNamesCape Verde
Social Media CampaignsBronzedigitXplusDiageo/Johnnie WalkerWalkers DistrictNigeria
Social Media CampaignsBronzeL'Agence XMaintenant c’est faitIvory Coast
Social Media CampaignsBronzeOctoplus Marketing GroupWonderland LagosNigeria
Social Media CampaignsShortlistMantraUnitel T+In your own wayCape Verde
Social Media CampaignsShortlistNoah's Ark Communications LimitedSmartcash PSBSmartcash PSB TroublesNigeria
Social Media CampaignsShortlistdigitXplusAirtelAirtel Celebrates NaijaNigeria
Social Media CampaignsShortlistUP IN THE SKY LTDUse your PVCNigeria
Social Media CampaignsShortlistNeukleosMaggiWhere There’s Jollof, There Is Maggi.Nigeria
Social Media CampaignsShortlistL'Agence XUn seul bureau suffit, bonne fête papaIvory Coast
Social Media CampaignsShortlistNerdwareSouth African Road AgencyLiving in Full ColourSouth Africa
Social Media CampaignsShortlistONEWILDCARD LIMITEDDevon King'sHow You See Am?Nigeria
Social Media CampaignsShortlistUP IN THE SKY LTDArla DanoFinish itNigeria
Websites Microsites Web servicesSilverX3M IdeasThe Extra Step InitiativeThe Soot Life expectancy - www.SootCity.comNigeria
Websites Microsites Web servicesSilverNerdwareSouth African Road AgencyRevitalizing a National Road Agency's Digital Marketing EffortsSouth Africa
Entertainment
Entertainment AudioBronzeX3M IdeasTHE XPERIMENT ALBUMNigeria

About Karabo Ledwaba

Karabo Ledwaba is a Marketing and Media Editor at Bizcommunity and award-winning journalist. Before joining the publication she worked at Sowetan as a content producer and reporter. She was also responsible for the leadership page at SMag, Sowetan's lifestyle magazine. Contact her at karabo@bizcommunity.com
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