Kevin Fitzgerald's 50-second romcom for Wimpy and Engen
Egg Films' Kevin Fitzgerald directed Love Song, Draftfcb's new TVC for Wimpy and Engen. The 50-second romcom features a quirky pickup involving some goofy dance moves set to George Harrison's Got My Mind Set On You, plus a second straw for a milkshake.
The spot features great performances by Jason Lume and Kimberley Marren. "It was important that he didn't feel like a great dancer: I wanted him to look like a complete amateur doing some moves he saw on So You Think You Can Dance, but there needed to be a spontaneity and sense of abandon to him that transcends his lack of skill."
Conceived by Draftfcb's Mike Barnwell, Aaron Harris, Scott Fowler and Chris de Villiers, Love Story was shot by Alard de Smidt and edited by Riot's Gordon Midgely.
To view more of Kevin's work, visit www.eggfilms.tv
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