India's largest trading company opens doors in South Africa
MMTC Ltd, India's largest international trading company with a turnover exceeding US$ 10 billion has opened offices in South Africa in a bid to significantly increase trade between India and South Africa.
Indian Commerce Minister, the Hon. Mr. Anand Sharma officially inaugurated the MMTC Office in Johannesburg on Monday 10 January, 2011 at a function organised by MMTC in association with the Consulate General of India in Johannesburg. The event was hosted by His Excellency Mr. Virendra Gupta, High Commissioner of India in South Africa.
Mortimer Harvey Public Relations and Communications was appointed by MMTC to handle the publicity for the event on referral from the Consulate General of India in Johannesburg. The agency successfully coordinated all public relations for 'The India Show' staged in Johannesburg in August 2010.
A media briefing at a breakfast hosted by Mr. Hardip Mann, Chairman and Managing Director of MMTC on Friday, 7 January preceded the official opening of MMTC's offices in Sandton on Monday, 10 January.
Both events, well attended by print, broadcast and online media generated exceptional media coverage. The AVE monitored by Newsclip totaled more than R1.3 million over a period of only 4 days.
About MMTC Limited
MMTC, an India Government parastatal is India's largest exporter of minerals, the single largest importer and supplier of bullion in the country, the leading exporter and importer of agro commodities and a major player in coal and hydrocarbons. The company commands extensive market coverage in over 65 countries in Asia, Europe, Africa, Oceania and America. MMTC's domestic network spans 57 offices, warehouses and retail outlets across India.
The MMTC office in South Africa will be a branch office functioning as both a trade promotion and liaison office and is located on the 1st Floor, Sandton Office Tower, Rivonia Road in Sandton.
About Mortimer Harvey
Mortimer Harvey is a Johannesburg-based full service through-the-line advertising agency that delivers hard-working advertising and communication solutions. Services include classical above, below the line, brand development and consulting, strategic marketing development, promotions, interactive web services, public relations as well as events and sponsorships. For further details, visit www.mortimer-harvey.co.za.