1st Grand LIA for South Africa
Ogilvy's Topsy Foundation commercial, directed by Egg's Kim Geldenhuys, brought home South Africa's first Grand LIA at the London International Advertising Awards - equivalent to a Grand Prix - last week.
The aim of the commercial was to show the success behind the proper treatment of AIDS with ARV's, untouched by cinematographic trickery or post-editing effects. The result: a rare ad that speaks plainly to audiences worldwide.
View spot: here
Egg Films' press office