Measuring event ROI: Impossible feat or simple process?
If you're responsible for your brand's marketing events and campaigns, you need to know more than how to pull them off without a hitch.
You also have to be able to show what they’re worth. Even if you’re thoroughly prepared, focused on your goals, and properly resourced with all the teams and tools you need, demonstrating your event’s return on investment (ROI) is critical. Neglecting this piece of the puzzle might be the very thing that prevents your event from being funded again in the future. Do you know how to measure the value of your events? Read our blog for insight: https://www.wrxgrp.co.za/measuring-event-roi-impossible-simple-process/