Landing pages as an imperative part of digital marketing - Why is it so?
Any inbound marketer who is savvy with digital marketing knows that soon after all the hard work and efforts to get your visitors to your site; the next big step is to transform them into business leads. But what according to you is the best of converting? Landing pages, it is! Sadly enough, there is a major disconnect and ignorance on the importance of landing pages and their use by digital marketers. As per reports from Marketing Sherpa, 45% of the clicks for majority of B2B companies are all done to the homepage of the business and not to some special landing page. Even more, among the B2B companies which are using landing pages, 65% have six or even less number of landing pages.
Little do they know that landing pages are supposed to be the heart and soul of any inbound marketer and his efforts for generating leads. Then, why is it still underutilised? Well again reports reveal that the main reason behind businesses not using landing pages is because their online marketing team isn’t aware of how to set them up properly. You get several landing page WordPress themes for free and these can be used by the developers to design a worthy landing page.
A landing page – What is it?
As the definition goes, a landing page is a web page which lets you capture the information of the visitors via a conversion form or a lead capture form. A worthy landing page will only target valuable audience like traffic from email campaign or the visitors who might have clicked on pay-per-click ad which promotes your webinar. When you create landing pages, they permit you to target your audience, give them something valuable and convert more visitors into leads, thereby obtaining their information.
Reasons you require landing pages for better conversion
Are you still not convinced about the fact that landing pages can make your efforts of lead generation more effective? Here are few compelling reasons:
About Boris Dzhingarov
Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as Tech.co, Semrush.com, Tweakyourbiz.com, Socialnomics.net. Boris is the founder of MonetaryLibrary.com and cryptoext.com.
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