Staying on the cutting edge of technological marketing

Ever hear of The Grid?
Recently jumping out of the beta testing phase, The Grid is a new “revolution” in website design that uses algorithms which allow websites to “design themselves”. As yet, the process is still in development; but it has a lot of potential. Whether or not it will take off in the coming years remains to be seen.

What is definitely noteworthy is the ambition behind this new application's ideal. It is an ambition that is mirrored in other developmental spheres. As technology increases - by some estimates, doubling as regularly as every six months - automated solutions like this will become more commonplace.

When you're considering top-tier marketing solutions, you should be looking for applications that are appropriately savvy when it comes to representation. Web design can't be static anymore; it's got to be adaptable.

Staying on the cutting edge of technological marketing

A ubiquity of interface mediums

From laptops to desktops to tablets to smartphones to wearables (like the new iWatch), there are quite a few different areas where the modern web user is going to encounter content. Your site can't be configured in a static way that only services a singular aspect of use. It must be all-encompassing.

A web design agency, Brown Box Branding of Portland is a burgeoning group who offers just this kind of design; as they describe it: “Responsive web design intuitively adjusts to the type of device each unique visitor utilises to engage with your website.”

When you're creating content that has been optimised so that it shows up at the top of search engine results pages, and is regularly shared on social media outlets, you should keep in mind that the website this content funnels users to must be as cutting edge and relevant as the content drawing buyers in.

Since there are so many interface mediums today, what this essentially means is that whichever professional agency you choose, it must be integrally progressive from a base level, and willing to adapt as new developments become available.

Self-perpetuating clientele

When your content has the “it” factor, it not only increases your clientele, but it encourages them to go out and “spread the word”, as the saying goes. Consider the phrase “think different”. What immediately pops into your head? It's probably a silhouette of an apple with a bite taken out of it.

Macintosh was originally a variety of apple. Now it is synonymous with Apple products, which have nothing to do with fruit. Because Apple has successfully maintained its forward approach, they've re-defined a basic term. Additionally, they are a major competitor of Windows computers.

Both Apple and Windows remain on the cutting edge of technological development, are visibly branded in a way which redefines basic terms, and boast clientele who are rabidly loyal to the cause of their preferred brand. As such, when new developments arise, marketing only constitutes a drop in the bucket compared to the natural, “organic” if you will, spread of information.

Staying on the cutting edge of technological marketing
Apple and Windows users are quick to jump on the bandwagon as new products and upgrades hit the market. The iWatch, functionally, isn't all that great. Neither is Windows' iteration of the same. Yet millions flocked to stores to buy one the moment it came out; and through experience, those buyers knew the bugs were yet to be worked out.

You can have the same effect with your brand if you utilise the same kind of vetted techniques. Primarily, these techniques will involve content that has usefulness to it, and defines your brand above others. For this reason, using a professionally progressive agency is accordingly to be recommended.

About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and
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