nudge reaches finals of international award for second consecutive year
nudge has reached the finals of the prestigious 2015 Insight Community of the Year award, hosted by Vision Critical, for innovative work conducted with its MovieMinds Insight Community on behalf of client, Ster-Kinekor Theatres. This achievement showcases South African research achievements when compared against numerous peers throughout Europe, Middle East and Africa.
The six finalists for the 2015 Award include Boden (Retail), O2 (Telecoms), QVC (Retail), EenVandaag (Media), Global (Media) and South Africa's Ster-Kinekor Theatres (Entertainment).
This is not new territory for nudge, having reached the final in 2014 with Ster-Kinekor Theatre's MovieMinds as well as Nando's FireStarters Insight Community.
In 2014/15 Ster-Kinekor Theatres used MovieMinds to drive insights across the business from Marketing right through to Operations; it can demonstrate clear Return on Investment and together with nudge, continues to exceed innovative research techniques including ground-breaking work on Cognitive Age, as well as piloting Mobile Apps. Insights generated from MovieMinds continue to guide designs and other creative elements in the business.
Announcement of the winner for the EMEA region takes place on 24 September 2015 in London.