Adopting CRM quicker and easier with latest Maximizer version

Camsoft Solutions, a leading provider of Customer Relationship Management (CRM) solutions, has launched the new version of Maximizer CRM.
Offering a deployment choice of on-premise, public cloud (our server) and private cloud (your server), this latest release by Maximizer empowers users to easily customise the software so that its dashboard, features, workflow and reporting functions fit an organisation's requirements and processes - rather than the other way around.

Mike Richardson, MD of Maximizer Software EMEA, says: "We aim to empower our users rather than bind them with a prescriptive solution. We are giving them the flexibility to customise their CRM, integrate it with other systems, scale it up and down, generate reports without having to add costly bolt-on applications and operate across a number of markets in different languages. They can also configure their CRM platform the way they want it - whether that means in their cloud, on their on-premise server, or by taking advantage of our cloud, or combinations of those elements. The data is fully transferrable, so no company is locked into a single CRM configuration forever and any big change in the type of CRM technology your business uses is then pain-free. If you shift your CRM system to or from the cloud, all the information on your customers - their records, histories, communications, comparisons, profiles and ongoing deals - moves over, so your most valuable information asset remains perfectly intact." Vivek Thomas, President of Maximizer Software Inc notes: "Subscription as a business model is growing exponentially within the software world. Maximizer has been diligently working behind the scenes to deliver our award-winning CRM functionality over a cloud platform to provide customers with the flexibility to choose either on-premise or cloud deployment options with the ability to migrate either way whenever they like".

Maximizer has introduced subscription licensing for all new customers with the launch of Maximizer CRM 2015 while existing customers can choose to continue to remain on perpetual licensing indefinitely. Maximizer CRM is available from Camsoft Solutions with prices starting from only R285 per month.

About Maximizer CRM 2015

Maximizer CRM 2015 is a complete business solution with comprehensive sales, marketing and service modules. Key enhancements to Maximizer CRM 2015 include:
  1. Flexibility:
    • 3 deployment options - On-Premise, Private Cloud or Public Cloud.
    • Migration from one deployment option to another at any time without any risk of losing valuable customer interaction data contained in Notes and Tasks.
    • Full data integrity is maintained across any change in platform - the data always remains intact - so that a business of any size, including a small or medium enterprise (SME), can implement a CRM system that meets its precise needs and fits its information architecture as it evolves.
    • Mobility remains a critical feature and web-accessible, cloud and subscription-based implementations of the new platform enables users to tap into all customer data wherever and whenever necessary and update information in real time.

  2. Intelligence
    • Integration with other systems, such as marketing, enterprise resource planning (ERP) and human resources software, is easier to configure than ever before.
    • Pre-built Excel report templates are easy to generate, customise and save, simplifying the output of address book, customer service, opportunity and campaign reports. The upshot is improved business intelligence capability and greater user control.
    • Anti-spam functionality helps ensure companies adhere to increasingly stringent anti-spam legislation through email permission rules and preference management. Users can then ensure they are compliant with new privacy laws that have been put in place.
    • Key field enhancements allow users to add group titles and sub-groups, link to social media accounts, hide blank key fields, as well as easily insert, view and edit key field and user-defined field descriptions. This improves the ability of users to directly customise the interface to meet their needs, thus further ensuring Maximizer CRM fits their workflow.

  3. Security
    • Audit trails enable users to track changes to the database, showing what amendments have been made, when each one was made and who made it via easily generated HTML audit reports that can be exported to Excel for further analysis and archiving. This feature bolsters best practice data governance, compliance and data security.
    • Security is certified and tested to the highest standards and reinforced for the 'Our Cloud' configuration by the use of only trusted non-proprietary data centres that are ISO accredited, which allows extremely fast access without the worry of managing hardware, refreshing data back-ups or keeping up-to-date on new security developments.

About Camsoft Solutions

Camsoft Solutions has successfully implemented and supported CRM projects at companies of all sizes across Southern Africa, ranging from small SME installations to large corporates with up to several thousand users. Camsoft is capable of providing full turnkey CRM solutions, including software sales, training, support, development and service level agreements, where required.

With full service offices in Johannesburg, Cape Town and Durban, Camsoft Solutions provides the full range of technical services to a variety of different customers, including ISPs, banks, insurers, manufacturers, retailers, recruitment agencies and call centres, among others. Camsoft's CRM division has achieved Maximizer Software's Africa Business Partner of the Year award every year from 2004 to 2014 and was Maximizer Software's EMEA Business Partner of the Year in 2011, 2012 and 2013. For more information please visit

Maximizer Software
Maximizer Software
Maximizer Software Ltd are the leading provider of proven and affordable customer relationship management for sales, marketing and customer service, and being the No 1 player in the Mobile CRM market.

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