How to get noticed by impulse buyers

Issued by Pyrotec

5 Nov 2014

The packaging of a product is a virtuous representation of a brand that should offer consumers an experience and be attractive to impulse buyers. Packaging plays a vital role as impulse buyers don't make purchasing decisions based on brand loyalty, but on emotions.

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"Designing packaging that does just that is all good and well but it's completely ineffective if the product is not visible on the shelves in retailers," says Timothy Beattie, General Manager of Pyrotec PackMedia, the leading provider of innovative on-pack solutions. "Pyrotec PackMedia offers Do-It® Hang Tabs which is a simple solution to ensure products are noticed by consumers and are placed in the 'eye-zone' area."

Do-It® Hang Tabs are self-adhesive plastic hangers that stick onto almost all products' packaging, automatically turning them into peg-ready products. The Hang Tabs are easily pegged onto a Display Strip which is guaranteed to catch the eye of an impulse buyer more effectively than a stack of products lying on a shelf.

On-shelf displays can greatly influence unplanned purchasing decisions by consumers. Do-It® Hang Tabs not only ensure products are visible but it also ensures they are easily accessible to consumers, which will boost sales.

"Nowadays consumers spend less time shopping which means impulse buying is on the rise," explains Beattie. "Brands need to look at innovative ways to position themselves within the retail space and Do-It® Hang Tabs and Display Strips are a useful tool to attractively display products."

Pyrotec

Pyrotec is a proudly South African company with its focus aimed firmly on the future. Its five brands - Pyrotec PackMark, Pyrotec PackMedia, Pyrotec PackLink, Pyrotec PackWorx and Pyrotec Finance - make this an industry-leading company that specialises in a comprehensive range of coding and labelling equipment, on-pack informational and promotional devices, merchandising solutions, development and manufacturing of automated systems for the packaging and manufacturing industry and making finance options available to customers. Pyrotec's software offering ensures product integrity, optimises coding activities, and helps secure centralised data management systems and label tracking systems.