IRBA looks no further than Mortimer Harvey for re-branding
The announcement of the implementation of the Auditing Profession Act in April 2006 resulted in the Public Accountants' and Auditors' Board (PAAB) being succeeded by the Independent Regulatory Board for Auditors (IRBA).
In addition to the new logo and a full range of stationery, signage and exhibition material, Mortimer Harvey also effected the development of print advertisements explaining the requirement for the name change. "It was imperative that the values of the IRBA came through strongly in the print campaign - these being new look, yet the same values of independence, integrity, professionalism, progressiveness and transparency," informs a Mortimer Harvey spokesperson.
Mortimer Harvey will be retained to assist the IRBA with related projects in the future.