Global Media Awards has new categoriesThe International News Media Association (INMA) has added new categories to its 2016 Global Media Awards to reflect the new categories unique to the media environment of today: video, print advertising, native advertising, data analytics, consumer research, innovation and incubation. The awards, first launched in 1937, reward the best innovative ideas to grow audience, revenue and brand of media companies. The deadline for entries is 29 January 2016 and the awards ceremony will be held on 24 May 2016, at Victoria and Albert Museum, London at the conclusion of the 86th Annual INMA World Congress. The competition aims to reward excellence across six genres
2. Create new products "The Awards represent our industry's best foot forward in engaging with the changed media landscape," said Earl J. Wilkinson, executive director and CEO of INMA. "How do we add new life to news brands? How do we stand out in the consumer's mind and the advertiser's mind in a crowded digital marketplace? How do we apply next-generation data analytics to the basics of the news business? How do we make the process of innovation central to how a media company operates? INMA aims to answer these questions with the Global Media Awards." Additional categoriesFor 2016, INMA expanded the number of categories in the Global Media Awards competition from 15 to 20, added regional "Best of Show" winners and integrated key concepts from its popular Global Innovation Awards competition. Categories suggested by INMA members and approved by the association's Board of Directors are:
2. Best Public Relations or Community Service Campaign The INMA Global Media Awards also will include new groupings. INMA did away with circulation and audience groupings and replaced them with two groups: regional/local news brands and national/international news brands. For more information, go to www.inma.org/awards. |