WAN-IFRA examines niche publishing in newspapersSome people say that newspapers of the future won't be general interest publications but niche products appealing to select audiences. The World Association of Newspapers and News Publishers (WAN-IFRA) will examine this question with a study tour of European publishers who have found a lucrative market for niche products right now. The tour, which will visit publishers in Sweden, Germany, Austria and the United Kingdom from 13-19 November 2011, will investigate successful niche-oriented publishing products and the strategies and business models behind them. Creating sustainable niche productsThe tour will focus on the process of creating sustainable niche products, the effective engagement of communities, and successful forward-thinking strategies for print and digital products and live events. It will provide strategies for creating special print and digital products targeting specific interest groups, with the aim of reaching new readers and generating new income streams. "Many newspaper companies in Europe have come up with creative though often very simple ideas for new products that can be easily translated into one's own market. On this tour, we will see a few of the most interesting examples," said Dietmar Schantin, executive director for publishing, editorial, advertising and general management at WAN-IFRA. The tour is aimed especially at chief executives, editors, managing directors, product managers, marketing managers, and circulation and distribution directors. Some of the tour visits:
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