Global marketing roadshow pulls into SAAfter a whistle-stop tour to London, Paris, Munich, Madrid and Lisbon, a new interactive marketing event pulls into Johannesburg for the first time in April 2008. Aimed at communications professionals, The Marketing Show examines the hottest new innovations and e-marketing techniques from the US, UK, Europe and Asia. And this year, South Africa's marketing industry is in on the act. Says Tom Garrahan, longtime marketing and advertising executive and one of the hosts of the programme, “Most marketers are so focused on their local marketplaces, that they simply do not have time to study the potentially interesting new ideas and techniques being developed in other countries. The Marketing Show is a gateway to learn firsthand about some of the leading new best practices coming out of countries like the US, UK and the continents of Europe and Asia.” New consumer trendsThis year's event will examine new consumer trends, how to succeed in social media, how to create customer value through online services, what's next in media and where you should be putting your promotion money. Other key presentations include where big business is going with sustainable business and marketing, new trends in retail innovation, and the right tools for calculating marketing ROI. Bizcommunity.com is a media partner. |