Prima Integrated Marketing wins BMW, Mini accounts
After a four-way pitch, the BMW and My Mini CRM and direct marketing (DM) portion of the business, which includes Owner's Circle and My Mini loyalty programmes, has been awarded to Cape-town based specialist agency Prima Integrated Marketing.
Other contenders were Ikineo, Liquorice and Action Ambro's.
Peter Farrell, MD of Prima, says, "We like to think we impressed the client with our combination of strategic excellence and out-the-box creative thinking, but I also think that we are a good match. We are obsessive about branding, detail and production values - and so are they. We look forward to a long, mutually-beneficial relationship."
The agency has an awards tally since 2007 that includes eight Assegais (including the Nkosi and five Golds), two Echo Awards and three finalists, an Antalis Art of Design Award and three Loerie finalists.