The full Cannes Lions Creative Effectiveness shortlist has been released. The winners will be announced at an awards ceremony tomorrow evening...
Cannes Creative Effectiveness shortlist
Title | Client | Product | Entrant Company | | | | |
HAPPY ID | COCA-COLA | COCA-COLA | McCANN LIMA |
PENNY THE PIRATE | LUXOTTICA | OPSM | SAATCHI & SAATCHI Sydney |
THE SMART PHONE LINE | SAMSUNG | GALAXY S4 | COLENSO BBDO Auckland |
GRAZED ON GREATNESS | MJ BALE | MJ BALE | WHYBIN\TBWA GROUP SYDNEY |
DILL | LIDL | LIDL | INGO Stockholm |
FARMED AND DANGEROUS | CHIPOTLE MEXICAN GRILL | CHIPOTLE | PIRO New York |
BALD CARTOONS | GRAACC | NGO | OGILVY BRASIL São Paulo |
THE BEAR AND THE HARE | JOHN LEWIS | DEPARTMENT STORE | ADAM&EVEDDB London |
BENTLEY BURIAL | ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo |
IF WE MADE IT | HEINEKEN USA | NEWCASTLE | DROGA5 New York |
THIS IS WHOLESOME | MONDELÉZ INTERNATIONAL | HONEYMAID | DROGA5 New York |
WENDY'S PRETZEL BACON CHEESEBURGER LOVE SONGS | WENDY'S | QSR | VML Kansas City |
CABLE EFFECTS | DIRECTV | PAY TV | GREY NEW YORK |
2014 TACO BELL BREAKFAST LAUNCH (RONALD McDONALD LAUNCH) | TACO BELL | TACO BELL BREAKFAST MENU | DEUTSCH LA |
KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | VOLKSWAGEN BUS | ALMAPBBDO São Paulo |
THE WORLD'S TOUGHEST JOB | AMERICAN GREETINGS | CARDSTORE | MULLEN Boston |
THE LAUNCH OF PS4 | PLAYSTATION | GAMES CONSOLE | BBH NEW YORK |
LIVE TEST SERIES | VOLVO TRUCKS | THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM | FORSMAN & BODENFORS Gothenburg |
OFFROAD | DAIMLER AG / SMART | SMART FORTWO | BBDO GROUP GERMANY Berlin |
MISTAKES | NZ TRANSPORT AGENCY | SPEED | CLEMENGER BBDO WELLINGTON Wellington |
GHITA, THE SOCIAL SHEPHERD | VODAFONE | VODAFONE | McCANN ERICKSON ROMANIA Bucharest |
AUSSIE BUILDERS | MARS | SNICKERS | CLEMENGER BBDO MELBOURNE |
KAN KHAJURA TESAN STATION | UNILEVER INDIA | UNILEVER | LOWE AND PARTNERS WORLDWIDE London |
INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | FOOD RETAIL | MARCEL Paris |
SPEAKING EXCHANGE | CNA | CNA | FCB BRASIL São Paulo |
THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai |
WHY WAIT UNTIL IT'S TOO LATE? | FUNERAL INSURANCE COMPANY DELA | BRAND | OGILVY & MATHER AMSTERDAM |