Digital twins: bringing human understanding to the speed of business

In this digital masterclass on 25 August, we’ll unpack digital twin communities: how they are being built, what sets them apart from AI avatars and what determines whether insights remain grounded in real human understanding.

Businesses are expected to make decisions at unprecedented speed. AI can generate answers in seconds, but without a strong human foundation, faster doesn’t always mean better. At the same time, traditional research often struggles to keep pace with the speed at which brands need to act.

Digital twins are emerging as a powerful way to bridge that gap. But as interest grows, so do the questions. What exactly are digital twins? How are they created? What makes one approach more reliable than another? And where do they fit alongside traditional research?

In this webinar, we’ll unpack digital twin communities. We’ll look beyond the hype to examine the different ways digital twins are being built, what sets them apart from AI avatars and what determines whether insights remain grounded in real human understanding.

You’ll learn:
- Why digital twins are gaining momentum as a new research methodology and its use cases
- The key difference between AI personas and avatars and digital twins
- How validation and grounding scores can help assess the reliability of AI-generated insights

Whether you’re exploring digital twins for the first time or looking to separate the hype from the methodology, this session will equip you with the knowledge to navigate the growing AI research landscape and understand how organisations can achieve the speed of AI without losing the richness of real human understanding.

Date: 25 August 2026
Time: 15:00 - 15:45
Venue: digital