LinkedIn for Lawyers

WHO SHOULD DO THIS COURSE?
✅ Lawyers who want to use LinkedIn as marketing tool
✅ Legal marketing staff who are involved in social media marketing

This mini-course teaches you everything you need to know to set up profile pages that work with LinkedIn’s latest algorithm, 360Brew, and what to post to grow your following and encourage engagement.

Apply what you’ve learned immediately!

PURPOSE OF THE COURSE
The key is understanding how profile optimisation, content focus and engagement work together under the new LinkedIn algorithm to create long-term visibility in your area of expertise.

This course will show you how to use LinkedIn strategically to build your personal brand and establish yourself as a thought leader in your field. This will open doors to new opportunities, build meaningful relationships, and grow your client base.

THE COURSE COVERS
✅ Setting up your personal LinkedIn profile
✅ How to grow your LinkedIn following
✅ A posting strategy to build trust and credibility
✅ How to turn engagement into instructions
✅ Understanding LinkedIn analytics

WHAT YOU GET
✅ Immediate online access to a user-friendly mini-course with step-by-step instructions you can implement right away.
✅ A 30-minute one-on-one coaching session to show you how to set up your profile.
✅ A follow-up consultation (online or via email) to discuss what you want to achieve on LinkedIn in the next 12 months and an outline how to get there.
✅ A PDF reference guide with all the information.

This course will pay for itself with the first instruction you receive because of your improved LinkedIn presence.

Date: 27 January 2026 to 28 February 2026
Venue: Online, anywhere
Cost: R1,495 in including VAT