Financial Services and Influencer Marketing
Join Marc Ashton, former financial journalist and editor, and the Decusatio Investor Communications team for a workshop on “Influencer Marketing and Financial Services.” Discover how to leverage Finfluencers and consumer-education initiatives while staying compliant with South Africa’s evolving financial-marketing regulations. Ends with an interactive Q&A and networking session.
The rules of financial-services marketing in South Africa are changing fast. B2B marketers are turning to “Finfluencers” and consumer-education campaigns to reach new clients, but regulators like the FSCA are tightening their guidelines around who can give financial advice and how it’s delivered. In this session, you’ll learn:
- Key trends driving the rise of Finfluencers and micro-influencers
- Regulatory requirements under the FAIS Act and FSCA guidelines
- Best practices for vetting, training and partnering with influencers
- Content-approval processes to ensure compliance and transparency
Walk away with practical tips, real-world examples and a clear roadmap for incorporating influencer marketing into your financial-services strategy. Networking and light refreshments to follow.
Financial Services and Influencer Marketing: 21 May 2025
Time: 14:00 - 17:00
Venue: Bespoke by Barrow, 116 Oxford Road, Rosebank
Cost: Free
More info:
We will begin the presentation in our auditorium, and the move to a secluded venue in our office park for networking and drinks.