How to create a marketing campaign using YouTube
YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing ads on YouTube has become a simple, yet sophisticated way of reaching potential customers.
With a global audience now exceeding 400 million people and a massive diversity of available content, it's important for marketers to know how to place ads on videos which are relevant to your brand.
Google recently released a Beta version of their Video Targeting Tool which makes integration with Google Adwords easier for analysis and reporting - much like how keyword campaigns are managed.
Let's go through how it works step by step.
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About the author
Matthew Ncube is a contributer on [[www.memeburn.com]].