Paid Media Manager

Job description

If you’re the kind of person who fist pumps after seeing conversions increase, loves to get granular creating custom audiences and enjoys working with other digital specialist departments in a full-service agency, we’d love to talk to you.


You should love to understand how your work impacts client businesses and take pride in your outputs. If you’re looking for a new challenge that exposes you to the entire supply of paid media services, working on an awesome portfolio of clients (e-commerce mostly) alongside a hands-on manager, then we want to hear from you.


Duties include but are not limited to:

• Full campaign management of paid media channels (social media, search, shopping, display and video)

• Accurate budget management across all channels and campaigns

• Effective campaign optimisation to achieve performance targets and improve current campaigns

• Research, testing and trend monitoring to assist develop digital paid media strategies

• Assess, plan, setup and regularly test campaign tracking funnels / conversions

• Post campaign analysis, analytical media reporting with insights and recommendations

• Thorough knowledge of all campaign details (targeting, settings, creative, conversions etc.)

Requirements

Duties include but are not limited to:

• Budget control - ensure accurate pacing to budget end dates and correct amounts are spent

• Targeting feedback analysis and action (search term & placement reports)

• Analyse all current targeting criteria and regularly provide opportunities to improve

• Ensure conversion tracking is reporting correctly

• Post campaign reporting (prepare, populate data and comment on performance)

• Attend webinars, training programs and stay current to increase paid media knowledge

• Review and analyse account settings (bids, settings, targeting, preferences, demographics etc.)

• Collaborate with social media, creatives and client service to ensure alignment and guide media criteria

• Review new implementations when data is available and provide feedback on the results

• Troubleshoot problems, investigate issues and provide solutions

You should be:

• Enthusiastic / confident / professional / diplomatic

• Team player with initiative

• Enthusiastic problem solver

• Ability to cope with pressure, work to tight deadlines and handle diverse activities

• Reliable, organised and with a high attention to detail

• Passion for client delivery and service

• Entrepreneurial

• Accountable with good follow-through

• Able to adapt to learn fast

You should have:

• 2+ years in a paid media manager role

• Google Ads certifications (Search, Display, Video and Shopping)

• Google Analytics certification

• Meta Blueprint (advantageous)

Posted on 15 Jun 08:15, Closing date 11 Jul